BX3187 - Social Marketing/ Not-For-Profit Consultancy Project
Credit points: | 03 |
Year: | 2016 |
Student Contribution Band: | Band 3 |
Administered by: | College of Business, Law & Governance |
This subject simulates a real-life consultancy project where students work on a real-life, not-for-profit or social marketing project in a time-constrained environment, competing against class-mates, to make the strongest marketing presentation to senior management in JCU's partner organisations and members of the social marketing and not-for-profit communities.
Learning Outcomes
- engage critical thinking and problem solving skills to identify creative opportunities to achieve organisational goals;
- demonstrate awareness of, and sensitivity to, ethical and legal standards relevant to the profession and the impact of marketing activity on society;
- demonstrate a professional ability to communicate advanced concepts in diverse personal, group and mass communication contexts;
- demonstrate practical skills in working effectively as an individual, in teams and in a community setting;
- think critically and apply advanced marketing theories, concepts and processes from a holistic perspective to make well-reasoned recommendations for solving social marketing or not-for-profit problems for a real-world organisation.
Prerequisites: | BX2185 OR BX3186Students undertaking a social marketing project must have completed BX3186 and students undertaking a not-for-profit project must have completed BX2185. |
Availabilities | |
External, Study Period 2 | |
Census Date 25-Aug-2016 | |
Coordinator: | Dr Michael Crowe |
Lecturers: | Dr Michael Crowe, Professor Lynne Eagle. |
Contact hours: |
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Method of Delivery: | WWW - LearnJCU |
Assessment: | final report (70%); scoping presentation (10%); interim report and presentation (20%). |
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.