James Cook University Subject Handbook - 2016

BX3187 - Social Marketing/ Not-For-Profit Consultancy Project

Credit points: 03
Year: 2016
Student Contribution Band: Band 3
Administered by: College of Business, Law & Governance

This subject simulates a real-life consultancy project where students work on a real-life, not-for-profit or social marketing project in a time-constrained environment, competing against class-mates, to make the strongest marketing presentation to senior management in JCU's partner organisations and members of the social marketing and not-for-profit communities.

Learning Outcomes

Prerequisites:BX2185 OR BX3186Students undertaking a social marketing project must have completed BX3186 and students undertaking a not-for-profit project must have completed BX2185.

Availabilities

External, Study Period 2
Census Date 25-Aug-2016
Coordinator: Dr Michael Crowe
Lecturers: Dr Michael Crowe, Professor Lynne Eagle.
Contact hours:
  • 0 hours
    Method of Delivery:WWW - LearnJCU
    Assessment:final report (70%); scoping presentation (10%); interim report and presentation (20%).

    Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.