LB5301 - Global Marketing
[Offered in 2015 only]
| Credit points: | 03 |
| Year: | 2015 |
| Student Contribution Band: | Band 3 |
| Administered by: | College of Business, Law & Governance |
Global marketing focuses on the opportunities and challenges of marketing new and existing products or services in the international market. Managing these challenges in an increasingly complex global environment requires being able to develop and implement effective marketing strategies for organisational success. The subject facilitates the students' understanding thematically by demonstrating and applying core marketing principles to the global marketplace. This subject also aims to equip students with the skills and competencies required to create, evaluate, execute, monitor and control marketing programmes in countries other than their home country.
Learning Outcomes
- Demonstrate an understanding of the concept and role of global marketing in the contemporary business environment;
- Acquire deep insights into elements in the environment that impact upon global strategies;
- Understand how the various marketing principles can be 'modified' and deployed in different cultures and countries;
- Apply the concepts needed to prepare a country specific entry marketing plan;
- Discuss, analyse and apply global marketing concepts, tools, techniques and strategies in the real business world.
| Assumed Knowledge: | Student's undertaking this subject are assumed to have prior marketing knowledge gain from LB5202 Marketing Management |
| Inadmissible Subject Combinations: | LB5232 |
Availabilities | |
| JCU Singapore, Internal, Study Period 52 | |
| Census Date 30-Jul-2015 | |
| Coordinator: | Dr Taha Chaiechi |
| Contact hours: |
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| Assessment: | end of semester exam (50%); essays (15%); international marketing project presentation (35%). |
| Restrictions: |
An enrolment quota applies to this offering. |
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.