LB5232 - Marketing and Customer Engagement

Credit points:	03
Year:	2015
Student Contribution Band:	Band 3
Administered by:	College of Business, Law & Governance

This subject is a review of current marketing practices, it presents the theoretical underpinning of practice, and examines trends and the role of the consumer in the marketing practice.

Learning Outcomes

• critically evaluate and apply marketing principles and theories to selected "real life" organisations and case studies;
• apply the strategic planning and marketing decision process;
• evaluate new social media and their value in a marketing context;
• appraise marketing from a holistic perspective within the organisation.

Corequisites:

LB5301

Availabilities
External, Study Period 2
Census Date 27-Aug-2015
Coordinator:	Professor Lynne Eagle
Lecturer:	Dr Breda McCarthy.
Contact hours:	16 hours workshops/Seminars - Combination of Workshops and Seminars (Flipped Delivery/Masterclass) Masterclass: 19-20 September 20 hours - Flipped Delivery NOTE: While the utmost care is taken to ensure the currency of information on this page, the subject outline provided on enrolment will reflect the latest official information
Method of Delivery:	WWW - LearnJCU
Assessment:	end of semester exam (50%); marketing case study (15%); marketing plan and proposal (35%).
Cairns, Block, Study Period 10
Census Date 10-Dec-2015
Face to face teaching (Face to face dates exist for this subject)
Coordinator:	Professor Lynne Eagle
Lecturer:	Dr Breda McCarthy.
Contact hours:	36 hours lectures
Assessment:	other exams (50%); assignments (35%); marketing case study (15%).
JCU Singapore, Internal, Study Period 51
Census Date 09-Apr-2015
Coordinator:	Professor Lynne Eagle
Contact hours:	36 hours lectures
Assessment:	other exams (50%); assignments (35%); marketing case study (15%).
Restrictions:	An enrolment quota applies to this offering.
JCU Singapore, Internal, Study Period 52
Census Date 30-Jul-2015
Coordinator:	Professor Lynne Eagle
Contact hours:	36 hours lectures
Assessment:	other exams (50%); assignments (35%); marketing case study (15%).
JCU Singapore, Internal, Study Period 53
Census Date 26-Nov-2015
Coordinator:	Professor Lynne Eagle
Contact hours:	36 hours lectures
Assessment:	other exams (50%); assignments (35%); marketing case study (15%).
JCU Singapore, Block, Study Period 55
Census Date 11-Jun-2015
Face to face teaching 11-Apr-2015 to 03-May-2015 (Sat and Sun 11/4 & 12/4; Wed 15/4; Sun 19/4; Thurs 23/4; Sat 25/4; Exam 3/5)
Coordinator:	Professor Lynne Eagle
Contact hours:	36 hours lectures
Assessment:	other exams (50%); assignments (35%); marketing case study (15%).
JCU Brisbane, Internal, Study Period 22
Census Date 13-Aug-2015
Coordinator:	Professor Lynne Eagle
Contact hours:	36 hours lectures
Assessment:	other exams (50%); assignments (35%); marketing case study (15%).
JCU Brisbane, Internal, Study Period 21
Census Date 02-Apr-2015
Coordinator:	Professor Lynne Eagle
Contact hours:	36 hours lectures
Assessment:	other exams (50%); assignments (35%); marketing case study (15%).
JCU Brisbane, Internal, Study Period 23
Census Date 10-Dec-2015
Coordinator:	Professor Lynne Eagle
Contact hours:	36 hours lectures
Assessment:	other exams (50%); assignments (35%); marketing case study (15%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.