LB5207 - Managing Entrepreneurial Enterprises
| Credit points: | 03 |
| Year: | 2015 |
| Student Contribution Band: | Band 3 |
| Administered by: | College of Business, Law & Governance |
Developing entrepreneurial enterprises and innovative businesses is very different to managing large established businesses. Entrepreneurship is a way of looking at business that is focused on opportunities, creativity and innovation. It is about having a passion for doing things that are important for you and the success of your enterprise. In addition to exploring the special advantages associated with entrepreneurial small and medium enterprises, the subject will bring together the skills you have acquired across other disciplines previously studied, including finance, management, marketing and international business. In this subject, you will develop the skills to recognise commercial opportunities and the insight, self-esteem, and knowledge to act on them. It includes a discussion on opportunity recognition, commercialising a concept, marshalling resources, managing people and marketing your products in the face of risk, and initiating a new business enterprise.
Learning Outcomes
- Identify and critically evaluate sources of information and assistance that may help with the development of new business ideas;
- Demonstrate an understanding of the driving forces behind creating and building value in new enterprises;
- Develop and present a persuasive business plan to potential investors or to internal stakeholders;
- Develop skills to source, evaluate, develop, and fund a new business.
| Inadmissible Subject Combinations: | LB5233 |
Availabilities | |
| JCU Singapore, Internal, Study Period 52 | |
| Census Date 30-Jul-2015 | |
| Coordinator: | Assoc. Professor Darren Lee-Ross |
| Contact hours: |
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| Assessment: | end of semester exam (50%); assignments (15%); interview (20%); group presentation (15%). |
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.