LB5202 - Marketing Management

Credit points:	03
Year:	2015
Student Contribution Band:	Band 3
Administered by:	College of Business, Law & Governance

This subject considers the fundamental concepts of marketing planning and analysis and how the individual elements of marketing are interrelated with each other. Students will gain a sound understanding of basic principles and language of marketing theory and practice. An emphasis is placed on the importance of innovative product and service development; creating customer value, satisfaction and loyalty; building stronger brands; shaping the market offerings; delivering value through networks and channels, and communicating value through an integrated communication program. This subject will take a more holistic view of marketing within the context of the organisation. Students gain practical experience in analysing marketing situations through case studies and developing a comprehensive marketing plan.

Learning Outcomes

• understand marketing from a holistic perspective within the organisation;
• analyse and evaluate credible sources of marketing information to prepare a well-reasoned marketing plan;
• understand and apply the strategic planning and marketing decision process;
• critically evaluate and apply marketing principles and theories to selected "real life" organisations and case studies.

Inadmissible Subject Combinations:

BU5103

Availabilities
Townsville, Internal, Study Period 1
Census Date 26-Mar-2015
Coord/Lect:	Dr Breda McCarthy.
Contact hours:	16 hours workshops/Seminars - Workshop in Townsville 12 & 13 April 9am-5pm each day 30 hours - Online activities
Assessment:	other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%).
Townsville, Internal, Study Period 2
Census Date 27-Aug-2015
Coord/Lect:	Dr Breda McCarthy.
Contact hours:	16 hours workshops/Seminars - Combination of Workshops and Seminars (Flipped Delivery) 20 hours - Flipped Delivery
Assessment:	other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%).
External, Study Period 2
Census Date 27-Aug-2015
Coord/Lect:	Dr Breda McCarthy.
Contact hours:	0 hours
Method of Delivery:	WWW - LearnJCU
Assessment:	other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%).
External, Study Period 1
Census Date 26-Mar-2015
Coordinator:	Dr Breda McCarthy
Contact hours:	0 hours
Method of Delivery:	WWW - LearnJCU
Assessment:	other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%).
Cairns, Internal, Study Period 2
Census Date 27-Aug-2015
Coord/Lect:	Dr Breda McCarthy.
Contact hours:	16 hours workshops/Seminars - Combination of Workshops and Seminars (Flipped Delivery) 20 hours - Flipped Delivery
Assessment:	other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%).
Cairns, Internal, Study Period 1
Census Date 26-Mar-2015
Coordinator:	Dr Breda McCarthy
Contact hours:	16 hours workshops/Seminars - Workshop in Townsville 12 & 13 April 9am-5pm each day 30 hours - Online activities
Assessment:	other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%).
JCU Singapore, Internal, Study Period 51
Census Date 09-Apr-2015
Coordinator:	Dr Breda McCarthy
Contact hours:	36 hours lectures - Combination of Lectures, Workshops and Seminars
Assessment:	other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%).
Restrictions:	An enrolment quota applies to this offering.
JCU Singapore, Internal, Study Period 52
Census Date 30-Jul-2015
Coordinator:	Dr Breda McCarthy
Contact hours:	36 hours lectures - Combination of Lectures, Workshops and Seminars
Assessment:	other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%).
JCU Singapore, Internal, Study Period 53
Census Date 26-Nov-2015
Coordinator:	Dr Breda McCarthy
Contact hours:	36 hours lectures - Combination of Lectures, Workshops and Seminars
Assessment:	other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%).
JCU Brisbane, Internal, Study Period 21
Census Date 02-Apr-2015
Coordinator:	Professor Lynne Eagle
Lecturer:	Mr Gregory Trotman.
Contact hours:	36 hours lectures - Combination of Lectures, Workshops and Seminars
Assessment:	other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%).
JCU Brisbane, Internal, Study Period 22
Census Date 13-Aug-2015
Coordinator:	Dr Breda McCarthy
Contact hours:	36 hours lectures - Combination of Lectures, Workshops and Seminars
Assessment:	other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%).
JCU Brisbane, Internal, Study Period 23
Census Date 10-Dec-2015
Coordinator:	Dr Breda McCarthy
Contact hours:	36 hours lectures - Combination of Lectures, Workshops and Seminars
Assessment:	other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%).
JCU Brisbane, Block, Study Period 24
Census Date 12-Mar-2015
Face to face teaching (Face to face dates exist for this subject)
Coordinator:	Dr Breda McCarthy
Contact hours:	36 hours lectures - Combination of Lectures, Workshops and Seminars
Assessment:	other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.