BX3082 - International Marketing
| Credit points: | 03 |
| Year: | 2015 |
| Student Contribution Band: | Band 3 |
| Administered by: | College of Business, Law & Governance |
This subject is designed to foster an understanding of the discipline and practice of marketing in a global context. In particular, in this subject, students are encouraged to explore a range of processes, techniques and theoretical frameworks used in the design, development and evaluation of international and global marketing campaigns. The subject covers a range of topics such as brand management, pricing strategies, communicating with a culturally-diverse customer base, designing a channel strategy, selecting a foreign market entry mode, and analysing political-legal, economic, socio-cultural, technological and ecological dimensions of the environment. Furthermore, students are encouraged to explore the complexities, and opportunities, of doing business in the tropics and in remote, peripheral regions, such as the logistical challenges posed by distance and the need to adapt products due to the nature of the tropical climate. This subject highlights the global shift towards green and ethical consumption and formation of corporate social responsibility strategies by global brands.
Learning Outcomes
- examine processes, techniques and theoretical frameworks used in the design, development and evaluation of effective international and global marketing campaigns;
- analyse and apply the principles of international and global marketing, within a context of commitment to sustainable marketing and ethical standards;
- appraise the critical elements in the international marketing environment that have an impact on the ability of organisations to achieve their objectives.
| Assumed Knowledge: | Completion of at least one lower level marketing subject is highly desirable. |
| Prerequisites: | BU1108 OR BU2108 OR BU1008 OR BU2208 OR BU1908 OR BU1808 AND 18 cp of subjects |
| Inadmissible Subject Combinations: | MG3716 |
Availabilities | |
| Townsville, Internal, Study Period 2 | |
| Census Date 27-Aug-2015 | |
| Coord/Lect: | Dr Breda McCarthy. |
| Contact hours: |
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| Assessment: | end of semester exam (40%); presentations (20%); project/plan (40%). |
| External, Study Period 2 | |
| Census Date 27-Aug-2015 | |
| Coord/Lect: | Dr Breda McCarthy. |
| Contact hours: |
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| Method of Delivery: | WWW - LearnJCU |
| Assessment: | end of semester exam (40%); presentations (20%); project/plan (40%). |
| Cairns, Internal, Study Period 2 | |
| Census Date 27-Aug-2015 | |
| Coordinator: | Dr Breda McCarthy |
| Lecturer: | Mrs Donna Spencer. |
| Contact hours: |
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| Assessment: | end of semester exam (40%); presentations (20%); project/plan (40%). |
| JCU Singapore, Internal, Study Period 52 | |
| Census Date 30-Jul-2015 | |
| Coordinator: | Dr Breda McCarthy |
| Contact hours: |
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| Assessment: | end of semester exam (60%); presentations (10%); project (30%). |
| Restrictions: |
An enrolment quota applies to this offering. |
| JCU Singapore, Internal, Study Period 53 | |
| Census Date 26-Nov-2015 | |
| Coordinator: | Dr Breda McCarthy |
| Contact hours: |
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| Assessment: | end of semester exam (40%); presentations (20%); project/plan (40%). |
| JCU Brisbane, Internal, Study Period 21 | |
| Census Date 02-Apr-2015 | |
| Coordinator: | Dr Breda McCarthy |
| Contact hours: |
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| Assessment: | end of semester exam (60%); presentations (10%); project (30%). |
| JCU Brisbane, Internal, Study Period 22 | |
| Census Date 13-Aug-2015 | |
| Coordinator: | Dr Breda McCarthy |
| Contact hours: |
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| Assessment: | end of semester exam (60%); presentations (10%); project (30%). |
| JCU Brisbane, Internal, Study Period 23 | |
| Census Date 10-Dec-2015 | |
| Coordinator: | Dr Breda McCarthy |
| Contact hours: |
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| Assessment: | end of semester exam (40%); presentations (20%); project/plan (40%). |
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.