BX2083 - Interactive Marketing
[Offered in 2015 only]
| Credit points: | 03 |
| Year: | 2015 |
| Student Contribution Band: | Band 3 |
| Administered by: | College of Business, Law & Governance |
This subject explores marketing from a strategic interactive marketing perspective. It engages various marketing mediums available to the electronic business practices, including internet, mobile, social and a raft of interactive technologies and apps, as vehicles to deliver targeted marketing strategies. The subject is skills based, examines strategic interactive marketing frameworks, engages benchmarking, develops a business marketspace matrix and considers customer engagement approaches. It finally builds an innovative strategic interactive marketing business solution capable of incorporation into the current (and ongoing) business model.
Learning Outcomes
- critically assess the emerging challenges, threats and opportunities present in the online interactive marketing environment;
- critically evaluate the nature of the business target audience, its customer experiences and expectations;
- evaluate approaches to engage new media and interactive communication channels;
- analyse the suitability, feasibility and appropriateness of integrating ranges of offline and online marketing tools into the company's strategic interactive marketing toolkit;
- critically evaluate the impact and implications of advances in technology on consumers and businesses.
| Prerequisites: | BU1108 OR BU2108 OR BU1008 OR BU2208 OR BU1908 OR BU1808 AND 18 CP of subjects |
| Inadmissible Subject Combinations: | MG3762 BX3081 |
Availabilities | |
| JCU Singapore, Internal, Study Period 51 | |
| Census Date 09-Apr-2015 | |
| Contact hours: |
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| Assessment: | presentations (15%); marketspace matrix project (30%); research article review (20%); you tube product and presentation (35%). |
| JCU Singapore, Internal, Study Period 53 | |
| Census Date 26-Nov-2015 | |
| Contact hours: |
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| Assessment: | presentations (15%); marketspace matrix project (30%); research article review (20%); you tube product and presentation (35%). |
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.