CU5021 - Public Relations Campaigns
| Credit points: | 03 |
| Year: | 2014 |
| Student Contribution Band: | Band 3 |
| Administered by: | School of Arts and Social Sciences (pre 2015) |
This subject deepens students' understanding of the principles, practices, and theories of Public Relations by providing training in organising Public Relations campaigns and related activities. Students become familiar with practical Public Relations writing and develop skills in finding, organising, and presenting Public Relations information. Particular emphasis is placed on producing such key documents as media alerts, media releases, backgrounders and other relevant material. Students work in small teams to produce campaigns that demonstrate professional approaches to all major aspects of Public Relations work.
Learning Outcomes
- an understanding of the role Public Relations plays in facilitating many forms of communication;
- the ability to prepare and write Public Relations documents such as media alerts and media releases;
- an understanding of the basics of Public Relations campaigns.
| Inadmissible Subject Combinations: | CU2021 AND CU3021 AND IA2200 AND JN2016 AND JN2200 AND JN3200 AND JN5200 |
Availabilities | |
| Townsville, Internal, Study Period 1 | |
| Census Date 27-Mar-2014 | |
| Coordinator: | Dr Amy Forbes |
| Contact hours: |
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| Assessment: | end of semester exam (40%); tutorial attendance and participation (10%); assignments (50%). |
| External, Study Period 1 | |
| Census Date 27-Mar-2014 | |
| Coord/Lect: | Dr Amy Forbes. |
| Method of Delivery: | WWW - LearnJCU |
| Assessment: | end of semester exam (40%); assignments (40%); (20%). |
| Cairns, Internal, Study Period 1 | |
| Census Date 27-Mar-2014 | |
| Coordinator: | Dr Amy Forbes |
| Contact hours: |
|
| Assessment: | end of semester exam (40%); tutorial attendance and participation (10%); assignments (50%). |
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.