BX2094 - Conference and Events Management
| Credit points: | 03 |
| Year: | 2014 |
| Student Contribution Band: | Band 3 |
| Administered by: | School of Business (pre 2015) |
This subject will provide students with an introduction to the conference and events industry. Topics to be included are planning and management of conferences and events, operational aspects of meetings and events, marketing and service quality as applied to event management, and the role of meetings and events in destination development. Students will be involved in a simulated or actual planning process for a conference or special event.
Learning Outcomes
- apply concepts from marketing, consumer behaviour, financial control and human resource management to conference and event planning and management;
- examine the core content areas central to conference and event planning and management including definitions of key types of events and meetings, key elements in the planning of events and meetings, and the role of events in destination development.
| Prerequisites: | 18CP OF SUBJECTS |
| Inadmissible Subject Combinations: | BX3093 TO3038 TO3042 TO5038 TO5042 TO6038 TO6042 |
Availabilities | |
| Townsville, Block, Study Period 2 | |
| Census Date 28-Aug-2014 | |
| Non-standard start/end 21-Jul-2014 to 21-Nov-2014 | |
| Face to face teaching 21-Jul-2014 to 25-Jul-2014 (9am-4pm on 21 to 25 July. Last date to enrol 11 July. Permission of lecturer required after this date. (Event allocation and subject reading to be completed prior to 21 July. Day one is compulsory. Assessment for this subject carries over into mid-to-late Study Period 2.)) | |
| Coord/Lect: | Assoc. Professor Laurie Murphy. |
| Contact hours: |
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| Assessment: | end of semester exam (40%); event plan/evaluation (30%); event evaluation or event exercise (30%). |
| Special Assessment Requirements: | Assessment carries over into mid-to-late Study Period 2. |
| External, Study Period 2 | |
| Census Date 28-Aug-2014 | |
| Coordinator: | Assoc. Professor Laurie Murphy |
| Contact hours: |
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| Method of Delivery: | WWW - LearnJCU |
| Assessment: | end of semester exam (40%); event plan/evaluation (30%); event evaluation or event exercise (30%). |
| Cairns, Internal, Study Period 1 | |
| Census Date 27-Mar-2014 | |
| Coordinator: | Assoc. Professor Laurie Murphy |
| Lecturer: | Mr Christian Ware. |
| Contact hours: |
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| Assessment: | end of semester exam (40%); event plan/evaluation (30%); event evaluation or event exercise (30%). |
| JCU Singapore, Internal, Study Period 53 | |
| Census Date 13-Nov-2014 | |
| Coordinator: | Assoc. Professor Laurie Murphy |
| Contact hours: |
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| Assessment: | end of semester exam (40%); event plan/evaluation (30%); event evaluation or event exercise (30%). |
| Restrictions: |
An enrolment quota applies to this offering. |
| JCU Brisbane, Internal, Study Period 22 | |
| Census Date 14-Aug-2014 | |
| Coordinator: | Assoc. Professor Laurie Murphy |
| Contact hours: |
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| Assessment: | end of semester exam (40%); event plan/evaluation (30%); event evaluation or event exercise (30%). |
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.