BX2081 - Consumer Behaviour
| Credit points: | 03 |
| Year: | 2014 |
| Student Contribution Band: | Band 3 |
| Administered by: | School of Business (pre 2015) |
This subject builds on topics introduced in core business subjects. It is based on the premise that the ultimate consumer is critical to the success of marketing efforts. Examining how and why internal, external and situational factors influence the decision making process and behaviour of consumers is the focus of the subject. Contemporary issues in consumer behaviour are examined and marketing implications are discussed. Knowledge gained from this subject is important for later subjects such as integrated marketing communications and strategic marketing. This subject is a core requirement for the marketing major. You are required to have completed the core foundation marketing subject before enrolling in consumer behaviour.
Learning Outcomes
- apply the knowledge gained from consumer behaviour to the development of an effective consumer marketing program;
- demonstrate effective communication skills and the ability to work with others in a professional manner;
- critically analyse and evaluate the effects of various internal, external and situational factors on the behaviour or behavioural change of consumers;
- examine ethical issues as they relate to marketing activities; consider the dark side of consumer behaviour and the related impact on consumption behaviour and society;
- compare and contrast consumer decision making across a range of buyer involvement situations and demonstrate the impact of consumption on society, environment and business.
| Prerequisites: | BU1108 OR BU2108 OR BU1008 OR BU2208 OR BU1908 OR BU1808 |
| Inadmissible Subject Combinations: | MG2704 |
Availabilities | |
| Townsville, Internal, Study Period 1 | |
| Census Date 27-Mar-2014 | |
| Coordinator: | Dr Janelle Rose |
| Lecturer: | Dr Breda McCarthy. |
| Contact hours: |
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| Assessment: | end of semester exam (50%); presentations (15%); assignments (35%). |
| External, Study Period 1 | |
| Census Date 27-Mar-2014 | |
| Coordinator: | Dr Janelle Rose |
| Lecturer: | Miss Wendy Ackland. |
| Contact hours: |
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| Method of Delivery: | WWW - LearnJCU |
| Assessment: | end of semester exam (50%); presentations (15%); assignments (35%). |
| Cairns, Internal, Study Period 1 | |
| Census Date 27-Mar-2014 | |
| Coordinator: | Dr Janelle Rose |
| Lecturer: | Miss Wendy Ackland. |
| Contact hours: |
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| Assessment: | end of semester exam (50%); presentations (15%); assignments (35%). |
| JCU Singapore, Internal, Study Period 52 | |
| Census Date 17-Jul-2014 | |
| Coordinator: | Dr Janelle Rose |
| Contact hours: |
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| Assessment: | end of semester exam (50%); presentations (15%); assignments (35%). |
| JCU Singapore, Internal, Study Period 53 | |
| Census Date 13-Nov-2014 | |
| Coordinator: | Dr Janelle Rose |
| Contact hours: |
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| Assessment: | end of semester exam (50%); presentations (15%); assignments (35%). |
| Restrictions: |
An enrolment quota applies to this offering. |
| JCU Brisbane, Internal, Study Period 21 | |
| Census Date 17-Apr-2014 | |
| Coordinator: | Dr Janelle Rose |
| Contact hours: |
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| Assessment: | end of semester exam (50%); presentations (15%); assignments (35%). |
| JCU Brisbane, Internal, Study Period 23 | |
| Census Date 11-Dec-2014 | |
| Coordinator: | Dr Janelle Rose |
| Contact hours: |
|
| Assessment: | end of semester exam (50%); presentations (15%); assignments (35%). |
| JCU Brisbane, Internal, Study Period 22 | |
| Census Date 14-Aug-2014 | |
| Coordinator: | Dr Janelle Rose |
| Contact hours: |
|
| Assessment: | end of semester exam (50%); presentations (15%); assignments (35%). |
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.