BU1805 - Contemporary Business Communications
| Credit points: | 03 |
| Year: | 2014 |
| Student Contribution Band: | Band 3 |
| Administered by: | School of Business (pre 2015) |
This subject focuses on the key role of communication as an essential business tool. It reviews key theoretical concepts as they apply to a range of communication activity, examining the factors that may influence the effects and effectiveness of different forms of communication with different stakeholder groups.
Learning Outcomes
- gain an appreciation of the value and significance of both interpersonal and intrapersonal communication with respect to successful communication in both business and social settings;
- critically evaluate communicated information and structure oral and written arguments logically, persuasively and in an unbiased professional style that conveys credibility;
- plan, prepare and design communications that have the capacity to achieve their objectives across various audiences and stakeholder groups;
- evaluate the effectiveness of different forms of communication across varying situations;
- explore the role of electronic and web based communication channels (including newer web 2.0 technologies and media) in a business context.
| Inadmissible Subject Combinations: | BU1000 BU1001 BU1905 BU1005 BU1105 |
Availabilities | |
| JCU Singapore, Internal, Study Period 51 | |
| Census Date 20-Mar-2014 | |
| Coordinator: | Mr Christian Ware |
| Lecturer: | Ms Parvinderjeet Kaur. |
| Contact hours: |
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| Assessment: | end of semester exam (45%); assignments (25%); mid semester test (20%); short essay (10%). |
| JCU Singapore, Internal, Study Period 52 | |
| Census Date 17-Jul-2014 | |
| Coordinator: | Mr Christian Ware |
| Contact hours: |
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| Assessment: | end of semester exam (45%); assignments (25%); mid semester test (20%); short essay (10%). |
| JCU Singapore, Internal, Study Period 53 | |
| Census Date 13-Nov-2014 | |
| Coordinator: | Mr Christian Ware |
| Contact hours: |
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| Assessment: | end of semester exam (45%); assignments (25%); mid semester test (20%); short essay (10%). |
| Restrictions: |
An enrolment quota applies to this offering. |
| JCU Brisbane, Internal, Study Period 21 | |
| Census Date 17-Apr-2014 | |
| Coordinator: | Mr Christian Ware |
| Contact hours: |
|
| Assessment: | end of semester exam (45%); assignments (25%); mid semester test (20%); short essay (10%). |
| JCU Brisbane, Internal, Study Period 22 | |
| Census Date 14-Aug-2014 | |
| Coordinator: | Mr Christian Ware |
| Contact hours: |
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| Assessment: | end of semester exam (45%); assignments (25%); mid semester test (20%); short essay (10%). |
| JCU Brisbane, Internal, Study Period 23 | |
| Census Date 11-Dec-2014 | |
| Coordinator: | Mr Christian Ware |
| Contact hours: |
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| Assessment: | end of semester exam (45%); assignments (25%); mid semester test (20%); short essay (10%). |
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.