LB5202 - Marketing Management
| Credit points: | 03 |
| Year: | 2013 |
| Student Contribution Band: | Band 3 |
| Administered by: | School of Business |
This subject considers the fundamental concepts of marketing planning and analysis and how the individual elements of marketing are interrelated with each other. Students will gain a sound understanding of basic principles and language of marketing theory and practice. An emphasis is placed on the importance of innovative product and service development; creating customer value, satisfaction and loyalty; building stronger brands; shaping the market offerings; delivering value through networks and channels, and communicating value through an integrated communication program. This subject will take a more holistic view of marketing within the context of the organisation. Students gain practical experience in analysing marketing situations through case studies and developing a comprehensive marketing plan.
Learning Outcomes
- understand marketing from a holistic perspective within the organisation;
- analyse and evaluate credible sources of marketing information to prepare a well-reasoned marketing plan;
- understand and apply the strategic planning and marketing decision process;
- critically evaluate and apply marketing principles and theories to selected "real life" organisations and case studies.
Graduate Qualities
- The ability to appraise information critically;
- The ability to use independent judgment to synthesise information to make intellectual and/or creative advances;
- The ability to think laterally and be original;
- The ability to conceptualise and evaluate a range of potential solutions to relevant problems;
- The potential to lead and contribute to projects effectively and efficiently;
- The ability to conduct their research in an ethical manner;
- The ability to make constructive contributions to project teams or collegial activities.
| Inadmissible Subject Combinations: | BU5103 |
Availabilities | |
| Townsville, Block, Study Period 4 | |
| Census Date 21-Mar-2013 | |
| Face to face teaching 22-Mar-2013 to 07-Apr-2013 (Fri 22/3, 6pm-9pm, Sat 23/3 & Sun 24/3 9am-5pm, AND Fri 5/4, 6pm-9pm, Sat 6/4 & Sun 7/4 9am-5pm) | |
| Coord/Lect: | Professor Lynne Eagle. |
| Contact hours: |
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| Assessment: | other exams (50%); assignments (30%); marketing case study (15%); marketing plan proposal (5%). |
| Special Assessment Requirements: | Students must obtain a final mark of at least 50% to pass the subject, and must obtain at least an average of 50% over all invigilated components to pass the subject. |
| External, Study Period 1 | |
| Census Date 28-Mar-2013 | |
| Coord/Lect: | Professor Lynne Eagle. |
| Contact hours: |
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| Assessment: | end of semester exam (50%); marketing case study (15%); assignments (5%); marketing plan (30%). |
| Special Assessment Requirements: | Students must obtain a final mark of at least 50% to pass the subject, and must obtain at least an average of 50% over all invigilated components to pass the subject. |
| JCU Singapore, Block, Study Period 56 | |
| Census Date 12-Sep-2013 | |
| Face to face teaching 07-Sep-2013 to 29-Sep-2013 (Sat 7/9, 10/9, 12/9, 15/9, 17/9, 19/9, 21/9, 29/9) | |
| Coordinator: | Professor Lynne Eagle |
| Contact hours: |
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| Assessment: | other exams (50%); assignments (30%); marketing case study (15%); marketing plan proposal (5%). |
| JCU Singapore, Internal, Study Period 51 | |
| Census Date 21-Mar-2013 | |
| Coordinator: | Professor Lynne Eagle |
| Contact hours: |
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| Assessment: | other exams (50%); assignments (30%); marketing case study (15%); marketing plan proposal (5%). |
| JCU Singapore, Internal, Study Period 52 | |
| Census Date 18-Jul-2013 | |
| Coordinator: | Professor Lynne Eagle |
| Contact hours: |
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| Assessment: | other exams (50%); assignments (30%); marketing case study (15%); marketing plan proposal (5%). |
| JCU Singapore, Internal, Study Period 53 | |
| Census Date 14-Nov-2013 | |
| Coordinator: | Professor Lynne Eagle |
| Contact hours: |
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| Assessment: | other exams (50%); assignments (30%); marketing case study (15%); marketing plan proposal (5%). |
| JCU Brisbane, Internal, Study Period 21 | |
| Census Date 18-Apr-2013 | |
| Coordinator: | Professor Lynne Eagle |
| Lecturer: | Mr Gregory Trotman. |
| Contact hours: |
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| Assessment: | other exams (50%); assignments (30%); marketing case study (15%); marketing plan proposal (5%). |
| JCU Brisbane, Internal, Study Period 22 | |
| Census Date 15-Aug-2013 | |
| Coordinator: | Professor Lynne Eagle |
| Lecturer: | Mr Gregory Trotman. |
| Contact hours: |
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| Assessment: | other exams (50%); assignments (30%); marketing case study (15%); marketing plan proposal (5%). |
| JCU Brisbane, Internal, Study Period 23 | |
| Census Date 13-Dec-2013 | |
| Coordinator: | Professor Lynne Eagle |
| Lecturer: | Ms Sangeeta Rai. |
| Contact hours: |
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| Assessment: | other exams (50%); assignments (30%); marketing case study (15%); marketing plan proposal (5%). |
| JCU Brisbane, Block, Study Period 24 | |
| Census Date 14-Mar-2013 | |
| Face to face teaching 01-Feb-2013 to 10-Feb-2013 (Fri 1/2, 2/2, 3/2 and 9/2, 10/2) | |
| Coordinator: | Professor Lynne Eagle |
| Lecturer: | Mr Gregory Trotman. |
| Contact hours: |
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| Assessment: | other exams (50%); assignments (30%); marketing case study (15%); marketing plan proposal (5%). |
| JCU Brisbane, Block, Study Period 26 | |
| Census Date 12-Sep-2013 | |
| Face to face teaching (As per study period) | |
| Coordinator: | Professor Lynne Eagle |
| Lecturer: | Mr Gregory Trotman. |
| Contact hours: |
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| Assessment: | other exams (50%); assignments (30%); marketing case study (15%); marketing plan proposal (5%). |
| JCU Brisbane, Block, Study Period 27 | |
| Census Date 12-Dec-2013 | |
| Face to face teaching 02-Nov-2013 to 10-Nov-2013 (2/3 and 9/10 Nov. Exam 5 Dec 13) | |
| Coordinator: | Professor Lynne Eagle |
| Lecturer: | Mr Gregory Trotman. |
| Contact hours: |
|
| Assessment: | other exams (50%); assignments (30%); marketing case study (15%); marketing plan proposal (5%). |
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.