CP2017 - Interactive e-Business

Credit points:	03
Year:	2013
Student Contribution Band:	Band 2
Administered by:	School of Business

This subject will introduce students to the ways in which organisations and businesses use the Internet and emerging technologies in business activities. Concepts and features of e-business and m-business technologies will be presented. The nature of core e-business and m-business activities will be discussed. Topics covered are technology infrastructure, business models, security challenges, legal and ethical issues, trends, and case studies for e-business/m-business.

Learning Outcomes

• Be able to identify and understand different web- based interfaces, including online auctions, virtual communities and web portals;
• Be able to describe revenue models, web-based marketing and business-to-business (B2B) strategies;
• Be able to describe infrastructure, hardware and software supports for e-Business;
• Be able to define and plan solutions for e-Business;
• Be aware and understand the various security, legal, ethical and tax issues related to e-Business.

Graduate Qualities

• The ability to define and to solve problems in at least one discipline area;
• An understanding of the economic, legal, ethical, social and cultural issues involved in the use of information;
• The ability to speak and write clearly, coherently and creatively;
• The ability to generate, calculate, interpret and communicate numerical information in ways appropriate to a given discipline or discourse;
• The ability to select and use appropriate tools and technologies.

Assumed Knowledge:

Students are expected to understand the basics of computer hardware and software, as well as understand the fundamental concepts in data communications and the Internet.

Availabilities
Townsville, Internal, Study Period 2
Census Date 29-Aug-2013
Coord/Lect:	Dr Kim Ku.
Contact hours:	26 hours lectures 24 hours practicals - only the first hour of each practical is supervised
Assessment:	end of semester exam (55%); presentations (10%); tutorial attendance and participation (10%); assignments (25%).
Cairns, Internal, Study Period 2
Census Date 29-Aug-2013
Coord/Lect:	Dr Kim Ku.
Contact hours:	26 hours lectures 24 hours practicals - (only the first hour of each practical is supervised)
Assessment:	end of semester exam (55%); presentations (10%); tutorial attendance and participation (10%); assignments (25%).
JCU Singapore, Internal, Study Period 51
Census Date 21-Mar-2013
Coordinator:	Dr Kim Ku
Contact hours:	26 hours lectures 24 hours practicals - only the first hour of each practical is supervised
Assessment:	end of semester exam (55%); presentations (10%); tutorial attendance and participation (10%); assignments (25%).
Beijing UT, Internal, Study Period 69
Census Date 12-Dec-2013
Coordinator:	Dr Kim Ku
Lecturer:	Dr Carrie Lui.
Contact hours:	26 hours lectures 24 hours practicals - only the first hour of each practical is supervised
Assessment:	end of semester exam (55%); presentations (10%); tutorial attendance and participation (10%); assignments (25%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.