BX3194 - Destination Management and Planning

Credit points:	03
Year:	2013
Student Contribution Band:	Band 3
Administered by:	School of Business

The vast majority of tourist experiences and activities occur in tourism destination regions. The boundaries of tourism destinations are often political and can vary from national to local government areas. The core of tourism planning and management is to create and support a sustainable tourism destination. This subject focuses on the roles and activities of governments, development agencies and destination management organisations in the management of sustainable tourism destinations.

Learning Outcomes

• critically evaluate the role and importance of destination management and marketing organisations in the sustainable development of competitive tourism destinations;
• discuss the multidimensional nature of destination competitiveness;
• analyse the process and challenges associated with the development of destination management plans and strategies.

Graduate Qualities

• The ability to define and to solve problems in at least one discipline area;
• The ability to think critically, to analyse and evaluate claims, evidence and arguments, and to reason and deploy evidence clearly and logically;
• The ability to deploy critically evaluated information to practical ends;
• The ability to find and access information using appropriate media and technologies;
• The ability to evaluate that information;
• The ability to select and organise information and to communicate it accurately, cogently, coherently, creatively and ethically;
• The acquisition of coherent and disciplined sets of skills, knowledge, values and professional ethics from at least one discipline area;
• The ability to reflect on and evaluate learning, and to learn independently in a self directed manner;
• The ability to read complex and demanding texts accurately, critically and insightfully;
• The ability to speak and write clearly, coherently and creatively;
• The ability to communicate effectively with a range of audiences;
• The ability to lead, manage and contribute effectively to teams;
• The ability to work with people of different gender, age, ethnicity, culture, religion and political persuasion;
• The ability to work individually and independently;
• The ability to select and use appropriate tools and technologies;
• The ability to use online technologies effectively and ethically.

Prerequisites:	18CP OF BU OR BX SUBJECTS
Inadmissible Subject Combinations:	BX3092 BX3094

Availabilities
JCU Brisbane, Internal, Study Period 23
Census Date 13-Dec-2013
Coordinator:	Professor Gianna Moscardo
Contact hours:	39 hours workshops/Seminars
Assessment:	assignments (40%); presentation (30%); problem based workbook (30%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.