BX3193 - Hospitality Operations Management

Credit points:	03
Year:	2013
Student Contribution Band:	Band 3
Administered by:	School of Business

Tourism and hospitality operations are an important component of the supply sector of tourism systems. These operations can be seen as falling into two categories: (1) those directly linked to tourist experiences such as tours and attractions including such components as theme parks, local area short tours, museums, historic sites, and leisure activity centres, and (2) those that support tourism and hospitality experiences such as accommodation, restaurants, tour booking services, transport, and shopping. This subject will identify and analyse the generic management principles and systems that apply to all these types of tourism operation including control systems, knowledge management, leadership, human resources, partnerships and strategic alliances, sustainability, and service quality. Students will then have an opportunity to examine in more detail operational issues associated with a particular type of tourism and hospitality operation within a sustainable tropical tourism context.

Learning Outcomes

• explain the multidimensional nature of hospitality competitiveness;
• analyse the process and challenges associated with the development of hospitality management plans and strategies;
• discuss the role and importance of hospitality management and marketing organisations in the sustainable development of competitive destinations.

Graduate Qualities

• The ability to define and to solve problems in at least one discipline area;
• The ability to think critically, to analyse and evaluate claims, evidence and arguments, and to reason and deploy evidence clearly and logically;
• The ability to deploy critically evaluated information to practical ends;
• The ability to find and access information using appropriate media and technologies;
• The ability to evaluate that information;
• The ability to select and organise information and to communicate it accurately, cogently, coherently, creatively and ethically;
• The acquisition of coherent and disciplined sets of skills, knowledge, values and professional ethics from at least one discipline area;
• The ability to reflect on and evaluate learning, and to learn independently in a self directed manner;
• The ability to read complex and demanding texts accurately, critically and insightfully;
• The ability to speak and write clearly, coherently and creatively;
• The ability to communicate effectively with a range of audiences;
• The ability to lead, manage and contribute effectively to teams;
• The ability to work with people of different gender, age, ethnicity, culture, religion and political persuasion;
• The ability to work individually and independently;
• The ability to select and use appropriate tools and technologies;
• The ability to use online technologies effectively and ethically.

Prerequisites:	18 CP OF BU OR BX SUBJECTS
Inadmissible Subject Combinations:	TO5102

Availabilities
JCU Singapore, Internal, Study Period 53
Census Date 14-Nov-2013
Coordinator:	Dr Tingzhen Chen
Contact hours:	26 hours lectures 12 hours tutorials
Assessment:	end of semester exam (50%); assignments (25%); in class quiz (25%).
JCU Brisbane, Internal, Study Period 23
Census Date 13-Dec-2013
Coordinator:	Dr Tingzhen Chen
Contact hours:	26 hours lectures 12 hours tutorials
Assessment:	end of semester exam (50%); assignments (25%); in class quiz (25%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.