BX3181 - Applied Marketing Research

Credit points:	03
Year:	2013
Student Contribution Band:	Band 3
Administered by:	School of Business

This subject extends the knowledge and skills gained in BX2174 Research and Decision Making for Business. Students are involved in a practical application of market research via a group/individual project which focuses on a real company situation. Based on the identified problem, students develop a research proposal, devise a research plan for collecting the information, and implement the research plan including collecting and analysing the data. The findings are interpreted and implications are derived to address the research problem. The project concludes with a professional research report and presentation. A range of projects will be sourced for this subject including those from small businesses and not-for-profit organisations.

Learning Outcomes

• demonstrate effective communication skills and the ability to work with others in a professional research manner;
• demonstrate a sound application of marketing research ethics when conducting market research;
• apply marketing research principles and processes through developing a research proposal for a specific company issue;
• conduct an in-depth research project,analyse and interpret data, and present findings and recommendations for the project.

Graduate Qualities

• The ability to think critically, to analyse and evaluate claims, evidence and arguments, and to reason and deploy evidence clearly and logically;
• The ability to deploy critically evaluated information to practical ends;
• The ability to find and access information using appropriate media and technologies;
• The ability to evaluate that information;
• The ability to select and organise information and to communicate it accurately, cogently, coherently, creatively and ethically;
• The acquisition of coherent and disciplined sets of skills, knowledge, values and professional ethics from at least one discipline area;
• The ability to speak and write clearly, coherently and creatively;
• The ability to generate, calculate, interpret and communicate numerical information in ways appropriate to a given discipline or discourse;
• The ability to communicate effectively with a range of audiences;
• The ability to lead, manage and contribute effectively to teams;
• The ability to use online technologies effectively and ethically.

Prerequisites:

(BX2174 OR BU2010 OR MG2706 OR TO2015) AND BX2081

Availabilities
JCU Brisbane, Internal, Study Period 23
Census Date 13-Dec-2013
Coordinator:	Dr Janelle Rose
Contact hours:	26 hours lectures 12 hours workshops/Seminars
Assessment:	presentations (20%); viva/test (20%); assignments (45%); research proposal (15%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.