BX3083 - Strategic Marketing

Credit points:	03
Year:	2013
Student Contribution Band:	Band 3
Administered by:	School of Business

This subject is intended to provide a critical evaluation of contemporary marketing analysis, strategy, management and evaluation, including competitive advantage analysis, forecasting and modelling, the relationship of marketing strategy to overall corporate and business strategy; impact of marketing decisions on stakeholders and the environment considerations; forecasting and modelling techniques.

Learning Outcomes

• critically analyse marketing issues and problems using a range of strategic marketing tools and frameworks, and develop appropriate marketing strategies using these;
• critically analyse, research, communicate and present ideas and reasonable recommendations, synthesising information from multiple sources;
• explain the processes of strategy formulation and implementation and the ability to develop strategy recommendations for real-world situations;
• discuss contemporary approaches to monitoring, and reporting on strategic marketing performance and the ability to develop and justify recommendations for monitoring and performance analysis for a range of real-world situations;
• communicate well reasoned and justified recommendations clearly and concisely; work both independently and in groups.

Graduate Qualities

• The ability to adapt knowledge to new situations;
• The ability to define and to solve problems in at least one discipline area;
• The ability to think critically, to analyse and evaluate claims, evidence and arguments, and to reason and deploy evidence clearly and logically;
• The ability to deploy critically evaluated information to practical ends;
• The ability to find and access information using appropriate media and technologies;
• The ability to evaluate that information;
• An understanding of the economic, legal, ethical, social and cultural issues involved in the use of information;
• The ability to select and organise information and to communicate it accurately, cogently, coherently, creatively and ethically;
• The acquisition of coherent and disciplined sets of skills, knowledge, values and professional ethics from at least one discipline area;
• The ability to reflect on and evaluate learning, and to learn independently in a self directed manner;
• The ability to read complex and demanding texts accurately, critically and insightfully;
• The ability to speak and write clearly, coherently and creatively;
• The ability to generate, calculate, interpret and communicate numerical information in ways appropriate to a given discipline or discourse;
• The ability to communicate effectively with a range of audiences;
• The ability to lead, manage and contribute effectively to teams;
• The ability to work with people of different gender, age, ethnicity, culture, religion and political persuasion;
• The ability to work individually and independently;
• The ability to use online technologies effectively and ethically.

Prerequisites:	(BU1008 OR BU2208 OR MG1702 OR MG2702) AND (BX2081 OR MG2704)
Inadmissible Subject Combinations:	MG3760

Availabilities
Townsville, Internal, Study Period 2
Census Date 29-Aug-2013
Coordinator:	Dr Janelle Rose
Lecturer:	Mrs Claudia Brumme-Smith.
Contact hours:	26 hours lectures 12 hours tutorials
Assessment:	end of semester exam (50%); marketing plan (50%).
Cairns, Internal, Study Period 2
Census Date 29-Aug-2013
Coordinator:	Dr Janelle Rose
Lecturer:	Mr Ken Miller.
Contact hours:	26 hours lectures 12 hours tutorials
Assessment:	end of semester exam (50%); marketing plan (50%).
JCU Singapore, Internal, Study Period 52
Census Date 18-Jul-2013
Coordinator:	Dr Janelle Rose
Contact hours:	24 hours lectures 12 hours tutorials
Assessment:	end of semester exam (50%); marketing plan (50%).
JCU Brisbane, Internal, Study Period 22
Census Date 15-Aug-2013
Coordinator:	Dr Janelle Rose
Contact hours:	26 hours lectures 12 hours tutorials
Assessment:	end of semester exam (50%); marketing plan (50%).
JCU Brisbane, Internal, Study Period 21
Census Date 18-Apr-2013
Coordinator:	Dr Janelle Rose
Contact hours:	26 hours lectures 12 hours tutorials
Assessment:	end of semester exam (50%); marketing plan (50%).
JCU Brisbane, Internal, Study Period 23
Census Date 13-Dec-2013
Coordinator:	Dr Janelle Rose
Contact hours:	26 hours lectures 12 hours tutorials
Assessment:	end of semester exam (50%); marketing plan (50%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.