BX3082 - International Marketing
| Credit points: | 03 |
| Year: | 2013 |
| Student Contribution Band: | Band 3 |
| Administered by: | School of Business |
This subject is designed to foster an understanding of the discipline and practice of marketing in a global context. In particular, in this subject, students are encouraged to explore a range of processes, techniques and theoretical frameworks used in the design, development and evaluation of international and global marketing campaigns. The subject covers a range of topics such as brand management, pricing strategies, communicating with a culturally-diverse customer base, designing a channel strategy, selecting a foreign market entry mode, and analysing political-legal, economic, socio-cultural, technological and ecological dimensions of the environment. Furthermore, students are encouraged to explore the complexities, and opportunities, of doing business in the tropics and in remote, peripheral regions, such as the logistical challenges posed by distance and the need to adapt products due to the nature of the tropical climate. This subject highlights the global shift towards green and ethical consumption and formation of corporate social responsibility strategies by global brands.
Learning Outcomes
- examine processes, techniques and theoretical frameworks used in the design, development and evaluation of effective international and global marketing campaigns;
- discuss the critical elements in the international marketing environment that have an impact on the ability of organisations to achieve their objectives;
- analyse and apply the principles of international and global marketing, within a context of commitment to sustainable marketing and ethical standards.
Graduate Qualities
- The ability to define and to solve problems in at least one discipline area;
- The ability to think critically, to analyse and evaluate claims, evidence and arguments, and to reason and deploy evidence clearly and logically;
- The ability to select and organise information and to communicate it accurately, cogently, coherently, creatively and ethically;
- The ability to reflect on and evaluate learning, and to learn independently in a self directed manner;
- The ability to generate, calculate, interpret and communicate numerical information in ways appropriate to a given discipline or discourse;
- The ability to use online technologies effectively and ethically.
| Assumed Knowledge: | Completion of at least one lower level marketing subject is highly desirable. |
| Prerequisites: | 18 cp of subjects |
| Inadmissible Subject Combinations: | MG3716 |
Availabilities | |
| Townsville, Internal, Study Period 2 | |
| Census Date 29-Aug-2013 | |
| Coord/Lect: | Dr Breda McCarthy. |
| Contact hours: |
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| Assessment: | end of semester exam (50%); project (40%); presentation (10%). |
| External, Study Period 2 | |
| Census Date 29-Aug-2013 | |
| Coord/Lect: | Dr Breda McCarthy. |
| Method of Delivery: | WWW - LearnJCU |
| Assessment: | end of semester exam (50%); project (40%); presentation (10%). |
| Cairns, Block, Study Period 3 | |
| Census Date 07-Feb-2013 | |
| Face to face teaching 30-Jan-2013 to 09-Feb-2013 (Pre-course briefing 6-8pm on 30 Jan; face to face dates - 9-5pm on 1,2,5,8 & 9 Feb. Exam on 15 Feb from 5-7pm.) | |
| Coordinator: | Dr Breda McCarthy |
| Lecturer: | Mr Ken Miller. |
| Contact hours: |
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| Assessment: | end of semester exam (50%); project (40%); presentation (10%). |
| Special Assessment Requirements: | Compulsory attendance requirements in pre-course briefing, first lecture, and presentation sessions, for other lectures flexible option exists. Students must participate in, and submit all assessment items. |
| JCU Singapore, Internal, Study Period 52 | |
| Census Date 18-Jul-2013 | |
| Coordinator: | Dr Breda McCarthy |
| Contact hours: |
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| Assessment: | end of semester exam (50%); project (40%); presentation (10%). |
| JCU Singapore, Internal, Study Period 53 | |
| Census Date 14-Nov-2013 | |
| Coordinator: | Dr Breda McCarthy |
| Contact hours: |
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| Assessment: | end of semester exam (50%); project (40%); presentation (10%). |
| JCU Singapore, Internal, Study Period 51 | |
| Census Date 21-Mar-2013 | |
| Coordinator: | Dr Breda McCarthy |
| Contact hours: |
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| Assessment: | end of semester exam (50%); project (40%); presentation (10%). |
| JCU Brisbane, Internal, Study Period 21 | |
| Census Date 18-Apr-2013 | |
| Coordinator: | Dr Breda McCarthy |
| Contact hours: |
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| Assessment: | end of semester exam (50%); project (40%); presentation (10%). |
| JCU Brisbane, Internal, Study Period 23 | |
| Census Date 13-Dec-2013 | |
| Coordinator: | Dr Breda McCarthy |
| Contact hours: |
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| Assessment: | end of semester exam (50%); project (40%); presentation (10%). |
| JCU Brisbane, Internal, Study Period 22 | |
| Census Date 15-Aug-2013 | |
| Coordinator: | Dr Breda McCarthy |
| Contact hours: |
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| Assessment: | end of semester exam (50%); project (40%); presentation (10%). |
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.