BX3081 - Interactive Marketing
| Credit points: | 03 |
| Year: | 2013 |
| Student Contribution Band: | Band 3 |
| Administered by: | School of Business |
This subject explores marketing from a strategic electronic marketing perspective. It engages various marketing interactive mediums available to the electronic business, including Internet, mobile, and interactive technologies, as a means to deliver targeted marketing strategies. The subject is skills based, examines the strategic electronic marketing framework, engages benchmarking, develops the business marketspace matrix and its customer engagement approaches, and finally builds an innovative strategic electronic marketing business solution capable of incorporating current, and future, interactive solution packages into a business.
Learning Outcomes
- identify and critically assess the emerging challenges, threats and opportunities present in the online electronic marketing environment;
- understand and appreciate the impact and implications of advances in technology on consumers and businesses;
- recognise and assess the nature of the business target audience, its customer experiences and expectations;
- assess how to engage new media and interactive communication channels;
- analyse the suitability, feasibility and appropriateness of integrating ranges of offline and online marketing tools into the company's strategic electronic marketing toolkit.
Graduate Qualities
- The ability to define and to solve problems in at least one discipline area;
- The ability to think critically, to analyse and evaluate claims, evidence and arguments, and to reason and deploy evidence clearly and logically;
- The ability to select and organise information and to communicate it accurately, cogently, coherently, creatively and ethically;
- The ability to reflect on and evaluate learning, and to learn independently in a self directed manner;
- The ability to generate, calculate, interpret and communicate numerical information in ways appropriate to a given discipline or discourse;
- The ability to use online technologies effectively and ethically.
| Prerequisites: | 18CP OF SUBJECTS |
| Inadmissible Subject Combinations: | BX2083 MG3762 |
Availabilities | |
| Townsville, Block, Study Period 3 | |
| Census Date 07-Feb-2013 | |
| Face to face teaching 29-Jan-2013 to 07-Feb-2013 (Pre-subject briefing 6-8pm 29 Jan; face-to-face teaching dates will be from 9-5pm 31 Jan, 1,4,6,7 Feb 9am-5pm. No Exam.) | |
| Coordinator: | Miss Leonie Cassidy |
| Lecturer: | Dr Breda McCarthy. |
| Contact hours: |
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| Assessment: | presentations (15%); research article (20%); marketspace matrix project (30%); audit report (35%). |
| Special Assessment Requirements: | Compulsory attendance requirements in pre-course briefing. |
| External, Study Period 2 | |
| Census Date 29-Aug-2013 | |
| Coordinator: | Miss Leonie Cassidy |
| Contact hours: |
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| Method of Delivery: | WWW - LearnJCU |
| Assessment: | presentations (15%); audit report (35%); marketspace matrix project (30%); research article (20%). |
| Cairns, Block, Study Period 6 | |
| Census Date 27-Jun-2013 | |
| Face to face teaching 20-Jun-2013 to 05-Jul-2013 (Pre-subject briefing 6-8pm 20 June; face-to-face teaching dates will be from 9am-5pm 27,28,29 June & 4, 5 July. No Exam.) | |
| Coordinator: | Miss Leonie Cassidy |
| Contact hours: |
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| Assessment: | presentations (15%); research article (20%); marketspace matrix project (30%); audit report (35%). |
| Special Assessment Requirements: | Compulsory attendance requiremetns in pre-course briefing. |
| JCU Singapore, Internal, Study Period 51 | |
| Census Date 21-Mar-2013 | |
| Coordinator: | Miss Leonie Cassidy |
| Contact hours: |
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| Assessment: | presentations (15%); research article (20%); marketspace matrix project (30%); audit report (35%). |
| JCU Singapore, Internal, Study Period 53 | |
| Census Date 14-Nov-2013 | |
| Coordinator: | Miss Leonie Cassidy |
| Contact hours: |
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| Assessment: | presentations (15%); research article (20%); marketspace matrix project (30%); audit report (35%). |
| JCU Brisbane, Internal, Study Period 21 | |
| Census Date 18-Apr-2013 | |
| Coordinator: | Miss Leonie Cassidy |
| Contact hours: |
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| Assessment: | presentations (15%); research article (20%); marketspace matrix project (30%); audit report (35%). |
| JCU Brisbane, Internal, Study Period 23 | |
| Census Date 13-Dec-2013 | |
| Coordinator: | Miss Leonie Cassidy |
| Contact hours: |
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| Assessment: | presentations (15%); research article (20%); marketspace matrix project (30%); audit report (35%). |
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.