BX2174 - Research and Decision Making for Business
| Credit points: | 03 |
| Year: | 2013 |
| Student Contribution Band: | Band 3 |
| Administered by: | School of Business |
A superior ability to collect, process, and interpret information for decision making is a major source of competitive advantage in the business marketplace. The focus of this subject is to develop knowledge and basic skills of business research concepts and methods. Specific topics include the role of information systems, knowledge management, formulation of the research problem, research design and methods including qualitative and quantitative approaches, data collection, data analysis and the interpretation and use of research results. Students gain a view of business research from the buyer's and seller's perspectives and an understanding of the code of practice which regulates business market research activities.
Learning Outcomes
- explain the critical importance of research for superior business performance;
- analyse a business situation, formulate a research problem and devise an appropriate research design;
- analyse data using basic qualitative and quantitative methods;
- interpret findings in a manner that facilitates business decision making;
- explain basic data collection methods, outline when the method is most suited, and evaluate the related strengths and limitations of each method in a business context; demonstrate effective communication skills and the ability to work with others in a professional manner.
Graduate Qualities
- The ability to adapt knowledge to new situations;
- The ability to find and access information using appropriate media and technologies;
- The ability to evaluate that information;
- The ability to select and organise information and to communicate it accurately, cogently, coherently, creatively and ethically;
- The ability to speak and write clearly, coherently and creatively;
- The ability to generate, calculate, interpret and communicate numerical information in ways appropriate to a given discipline or discourse;
- The ability to communicate effectively with a range of audiences;
- The ability to work individually and independently;
- The ability to select and use appropriate tools and technologies.
| Prerequisites: | BU1007 OR BU1010 OR MA1401 AND 12 CP OF BU AND BX SUBJECTS |
| Inadmissible Subject Combinations: | BU2010 MG2706 TO2015 TO5015 |
Availabilities | |
| Townsville, Internal, Study Period 1 | |
| Census Date 28-Mar-2013 | |
| Coordinator: | Professor Gianna Moscardo |
| Lecturers: | Dr Tingzhen Chen, Professor Gianna Moscardo. |
| Contact hours: |
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| Assessment: | end of semester exam (50%); assignments (20%); research report (case based) (30%). |
| External, Study Period 1 | |
| Census Date 28-Mar-2013 | |
| Coord/Lect: | Professor Gianna Moscardo. |
| Contact hours: |
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| Method of Delivery: | WWW - LearnJCU |
| Assessment: | end of semester exam (50%); assignments (20%); research report (case based) (30%). |
| Cairns, Internal, Study Period 1 | |
| Census Date 28-Mar-2013 | |
| Coordinator: | Professor Gianna Moscardo |
| Lecturer: | Assoc. Professor Darren Lee-Ross. |
| Contact hours: |
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| Assessment: | end of semester exam (50%); assignments (20%); research report (case based) (30%). |
| JCU Singapore, Internal, Study Period 53 | |
| Census Date 14-Nov-2013 | |
| Coordinator: | Dr Adrian Kuah, Professor Gianna Moscardo |
| Contact hours: |
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| Assessment: | end of semester exam (50%); assignments (20%); research report (case based) (30%). |
| JCU Brisbane, Internal, Study Period 22 | |
| Census Date 15-Aug-2013 | |
| Coordinator: | Dr Adrian Kuah, Professor Gianna Moscardo |
| Contact hours: |
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| Assessment: | end of semester exam (50%); assignments (20%); research report (case based) (30%). |
| JCU Brisbane, Internal, Study Period 23 | |
| Census Date 13-Dec-2013 | |
| Coordinator: | Dr Adrian Kuah, Professor Gianna Moscardo |
| Contact hours: |
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| Assessment: | end of semester exam (50%); assignments (20%); research report (case based) (30%). |
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.