BX2093 - Sports Management

Credit points:	03
Year:	2013
Student Contribution Band:	Band 3
Administered by:	School of Business

This subject will provide an overview, introduction and descriptive framework for the area of sports management. The introduction will include a consideration of the role of sports in the wider context of leisure and society and as part of the growing experience economy. The descriptive framework will be based on an analysis of the key components of, and stakeholders in, sports management. The key components to be analysed include physical infrastructure needs and venue management, marketing issues related to key stakeholders, the business management aspects of sports and the role of special events in sports. The key stakeholders to be considered include sports participants, sports officials, spectators, club members, sponsors and administrators. The examination of stakeholders will explore motivations for involvement, needs and expected benefits, and perceptions of service quality. This subject will provide an overall context for the other more targeted subjects within the sports and events management major.

Learning Outcomes

• explain the key components of sports management including the central management issues and challenges;
• discuss the key stakeholders in sports management;
• apply research and literature to design management processes for different aspects of sports;
• appraise key stakeholders' motivations, needs and expected benefits from involvement within sports.

Graduate Qualities

• The ability to adapt knowledge to new situations;
• The ability to define and to solve problems in at least one discipline area;
• The ability to think critically, to analyse and evaluate claims, evidence and arguments, and to reason and deploy evidence clearly and logically;
• The ability to deploy critically evaluated information to practical ends;
• The ability to find and access information using appropriate media and technologies;
• The ability to evaluate that information;
• The ability to select and organise information and to communicate it accurately, cogently, coherently, creatively and ethically;
• The acquisition of coherent and disciplined sets of skills, knowledge, values and professional ethics from at least one discipline area;
• The ability to read complex and demanding texts accurately, critically and insightfully;
• The ability to speak and write clearly, coherently and creatively;
• The ability to communicate effectively with a range of audiences;
• The ability to work individually and independently.

Prerequisites:

12 credit points of level 1 subjects

Availabilities
Townsville, Internal, Study Period 2
Census Date 29-Aug-2013
Coordinator:	Assoc. Professor Laurie Murphy
Lecturers:	Miss Allison Rossetto, Dr Tingzhen Chen, Dr Tracey Harrison-Hill, Professor Philip Pearce.
Contact hours:	39 hours workshops/Seminars
Assessment:	end of semester exam (40%); presentation (30%); assignment (30%).
Special Assessment Requirements:	None
JCU Singapore, Internal, Study Period 53
Census Date 14-Nov-2013
Coordinator:	Assoc. Professor Laurie Murphy
Contact hours:	24 hours lectures 12 hours tutorials
Assessment:	end of semester exam (40%); presentation (30%); assignment (30%).
Special Assessment Requirements:	None

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.