BX2083 - Interactive Marketing
| Credit points: | 03 |
| Year: | 2013 |
| Student Contribution Band: | Band 3 |
| Administered by: | School of Business |
This subject explores marketing from interactive (electronic, social and mobile) marketing perspectives. It assesses the complex mix of interactive mediums now available to i-business marketers. Internet, mobile, and interactive technologies are interlinked to deliver combined and targeted marketing strategies. The subject is skills-based, examines and builds a strategic i-marketing framework, engages benchmarking, develops an i-business marketspace matrix and develops approaches to drive customers (and users/visitors) towards transaction i-business product/service completions. It demonstrates how current and future interactive solution packages may be incorporated into competitive i-business solutions.
Learning Outcomes
- critically assess the emerging challenges, threats and opportunities present in the online electronic marketing environment;
- discuss the impact and implications of advances in technology on consumers and businesses;
- assess the nature of the business target audience, its customer experiences and expectations;
- assess how to engage new media and interactive communication channels;
- analyse the suitability, feasibility and appropriateness of integrating ranges of offline and online marketing tools into the company's strategic electronic marketing toolkit.
Graduate Qualities
- The ability to adapt knowledge to new situations;
- The ability to think critically, to analyse and evaluate claims, evidence and arguments, and to reason and deploy evidence clearly and logically;
- The ability to deploy critically evaluated information to practical ends;
- The ability to select and organise information and to communicate it accurately, cogently, coherently, creatively and ethically;
- The ability to reflect on and evaluate learning, and to learn independently in a self directed manner;
- The ability to generate, calculate, interpret and communicate numerical information in ways appropriate to a given discipline or discourse;
- The ability to communicate effectively with a range of audiences;
- The ability to lead, manage and contribute effectively to teams;
- The ability to use online technologies effectively and ethically.
| Prerequisites: | 18 CP OF SUBJECTS |
| Inadmissible Subject Combinations: | MG3762 BX3081 |
Availabilities | |
| Townsville, Block, Study Period 3 | |
| Census Date 07-Feb-2013 | |
| Face to face teaching 29-Jan-2013 to 07-Feb-2013 (Pre-course briefing 6-8pm on 29 January; face-to-face teaching dates will be from 9 - 5pm - 31 Jan, 1, 4, 6 & 7Feb. NO FINAL EXAM.) | |
| Coordinator: | Miss Leonie Cassidy |
| Lecturer: | Dr Breda McCarthy. |
| Contact hours: |
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| Assessment: | presentations (15%); research article (20%); audit report (35%); marketspace matrix project (30%). |
| Special Assessment Requirements: | Compulsory attendance requirements in pre-course briefing. |
| External, Study Period 2 | |
| Census Date 29-Aug-2013 | |
| Coord/Lect: | Miss Leonie Cassidy. |
| Contact hours: |
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| Method of Delivery: | WWW - LearnJCU |
| Assessment: | presentations (15%); research article (20%); audit report (35%); marketspace matrix project (30%). |
| Cairns, Block, Study Period 6 | |
| Census Date 27-Jun-2013 | |
| Face to face teaching 20-Jun-2013 to 05-Jul-2013 (Pre-course briefing from 6 - 8pm on 20 June and face-to-face teaching dates will be from 9 - 5pm on 27, 28, 29 June & 4, 5 July. NO FINAL EXAM) | |
| Coordinator: | Miss Leonie Cassidy |
| Lecturers: | Assoc. Professor John Hamilton, Miss Leonie Cassidy. |
| Contact hours: |
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| Assessment: | research article (20%); website presentation (15%); audit report (35%); marketspace matrix project (30%). |
| Special Assessment Requirements: | Compulsory attendance requirements in pre-course briefing. |
| JCU Brisbane, Internal, Study Period 21 | |
| Census Date 18-Apr-2013 | |
| Coordinator: | Miss Leonie Cassidy |
| Contact hours: |
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| Assessment: | research article (20%); website presentation (15%); audit report (35%); marketspace matrix project (30%). |
| JCU Brisbane, Internal, Study Period 23 | |
| Census Date 13-Dec-2013 | |
| Coordinator: | Miss Leonie Cassidy |
| Contact hours: |
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| Assessment: | research article (20%); website presentation (15%); audit report (35%); marketspace matrix project (30%). |
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.