BX2081 - Consumer Behaviour

Credit points:	03
Year:	2013
Student Contribution Band:	Band 3
Administered by:	School of Business

This subject builds on topics introduced in core subjects and is based on the premise that the ultimate consumer is critical to the success of marketing efforts. Understanding how and why internal, external and situational factors influence the decision making process and behaviour of consumers is the focus of the subject. Consumer trends are examined and marketing implications are discussed. Knowledge gained from this subject is important for later subjects such as integrated marketing communications and strategic marketing. This subject is a core requirement for the marketing major.

Learning Outcomes

• apply the knowledge gained from consumer behaviour to the development of an effective consumer marketing program;
• demonstrate effective communication skills and the ability to work with others in a professional manner;
• compare and contrast consumer decision making across a range of buyer involvement situations and demonstrate awareness of the impact of consumption on society;
• critically analyse and evaluate the effects of various internal, external and situational factors on the behaviour or behavioural change of consumers;
• examine ethical issues as they relate to marketing activities; consider the dark side of consumer behaviour and the related impact on consumption behaviour and society.

Graduate Qualities

• The ability to adapt knowledge to new situations;
• The ability to think critically, to analyse and evaluate claims, evidence and arguments, and to reason and deploy evidence clearly and logically;
• The ability to deploy critically evaluated information to practical ends;
• The ability to find and access information using appropriate media and technologies;
• The ability to evaluate that information;
• The ability to select and organise information and to communicate it accurately, cogently, coherently, creatively and ethically;
• The acquisition of coherent and disciplined sets of skills, knowledge, values and professional ethics from at least one discipline area;
• The ability to reflect on and evaluate learning, and to learn independently in a self directed manner;
• The ability to read complex and demanding texts accurately, critically and insightfully;
• The ability to speak and write clearly, coherently and creatively;
• The ability to communicate effectively with a range of audiences;
• The ability to work with people of different gender, age, ethnicity, culture, religion and political persuasion;
• The ability to work individually and independently;
• The ability to use online technologies effectively and ethically.

Prerequisites:	BU1108 OR BU2108 OR BU1008 OR BU2208 OR BU1908 OR BU1808
Inadmissible Subject Combinations:	MG2704

Availabilities
Townsville, Internal, Study Period 1
Census Date 28-Mar-2013
Coordinator:	Dr Janelle Rose
Lecturers:	Dr Breda McCarthy, Mr Rob Edmondstone.
Contact hours:	26 hours lectures 12 hours tutorials
Assessment:	end of semester exam (50%); presentations (15%); assignments (35%).
External, Study Period 1
Census Date 28-Mar-2013
Coordinator:	Dr Janelle Rose
Lecturers:	Dr Janelle Rose, Dr Breda McCarthy.
Contact hours:	0 hours
Method of Delivery:	WWW - LearnJCU
Assessment:	end of semester exam (50%); presentations (15%); assignments (35%).
Cairns, Internal, Study Period 1
Census Date 28-Mar-2013
Coordinator:	Dr Janelle Rose
Lecturer:	Miss Wendy Ackland.
Contact hours:	26 hours lectures 12 hours tutorials
Assessment:	end of semester exam (50%); presentations (15%); assignments (35%).
JCU Singapore, Internal, Study Period 51
Census Date 21-Mar-2013
Coordinator:	Dr Janelle Rose
Contact hours:	24 hours lectures 12 hours tutorials
Assessment:	end of semester exam (50%); presentations (15%); assignments (35%).
JCU Singapore, Internal, Study Period 53
Census Date 14-Nov-2013
Coordinator:	Dr Janelle Rose
Contact hours:	24 hours lectures 12 hours tutorials
Assessment:	end of semester exam (50%); presentations (15%); assignments (35%).
JCU Brisbane, Internal, Study Period 22
Census Date 15-Aug-2013
Coordinator:	Dr Janelle Rose
Contact hours:	26 hours lectures 12 hours tutorials
Assessment:	end of semester exam (50%); presentations (15%); assignments (35%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.