BU4073 - Research Methods and Analysis
| Credit points: | 03 |
| Year: | 2013 |
| Student Contribution Band: | Band 3 |
| Administered by: | School of Business |
Students must undertake both BU4072 and BU4073 concurrently.
This subject develops research strategies and methodological skills and analyses relevant to business research. Topics considered include case studies, survey methodology, questionnaire construction, field work techniques, simulation methods, focus groups and index construction. Multiple data analysis techniques are addressed. Emphasis is placed on the intelligent interpretation of information.
Learning Outcomes
- develop awareness of research as a process;
- develop knowledge of a variety of research methods;
- develop knowledge of a range of data analysis techniques.
Graduate Qualities
- The ability to think critically, to analyse and evaluate claims, evidence and arguments;
- The ability to adapt knowledge to new situations;
- The ability to reflect on and evaluate learning, and to learn independently in a self directed manner;
- The ability to select and use appropriate tools and technologies.
| Inadmissible Subject Combinations: | BU4065 |
Availabilities | |
| Townsville, Internal, Study Period 1 | |
| Census Date 28-Mar-2013 | |
| Coord/Lect: | Professor Philip Pearce. |
| Contact hours: |
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| Assessment: | other exams (50%); method assignment (25%); individual advanced statistics assignment (25%). |
| Cairns, Internal, Study Period 1 | |
| Census Date 28-Mar-2013 | |
| Coordinator: | Professor Philip Pearce |
| Lecturers: | Professor Bruce Prideaux, Professor Philip Pearce. |
| Contact hours: |
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| Assessment: | other exams (50%); method assignment (25%); individual advanced statistics assignment (25%). |
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.