James Cook University Subject Handbook - 2013

BU2010 - Business Research Methods

Credit points: 03
Year: 2013
Student Contribution Band: Band 3
Administered by: School of Business

Available to BBus students.

This subject considers research training as a skills development task. It treats research as a systematic process and introduces students to the context of research in Australia and the philosophy of research in the fields of tourism, business and marketing. It tackles the issues of research designs hypothesis formulation and explores a diverse array of methods for tackling research questions. This subject develops and understanding of when to use particular statistics in the research process and considers the presentation of research material to different audiences through a number of computer applications and statistical packages.

Learning Outcomes

Graduate Qualities

Inadmissible
Subject
Combinations:
BX2174 MG2706 TO2015 TO5015

Availabilities

Townsville, Internal, Study Period 1
Census Date 28-Mar-2013
Coordinator: Professor Gianna Moscardo
Lecturers: Dr Tingzhen Chen, Professor Gianna Moscardo.
Contact hours:
  • 26 hours lectures
  • 12 hours practicals
    Assessment:end of semester exam (50%); assignments (20%); research report (case based) (30%).

    External, Study Period 1
    Census Date 28-Mar-2013
    Coord/Lect: Professor Gianna Moscardo.
    Method of Delivery:WWW - LearnJCU
    Assessment:end of semester exam (50%); assignments (20%); research report (case based) (30%).

    Cairns, Internal, Study Period 1
    Census Date 28-Mar-2013
    Coordinator: Professor Gianna Moscardo
    Lecturer: Assoc. Professor Darren Lee-Ross.
    Contact hours:
    • 26 hours lectures
    • 12 hours practicals
      Assessment:end of semester exam (50%); assignments (20%); research report (case based) (30%).

      JCU Singapore, Internal, Study Period 52
      Census Date 18-Jul-2013
      Coordinator: Professor Gianna Moscardo
      Contact hours:
      • 24 hours lectures
      • 12 hours practicals
        Assessment:end of semester exam (50%); assignments (40%); questionnaire activity (10%).

        JCU Singapore, Internal, Study Period 53
        Census Date 14-Nov-2013
        Coordinator: Professor Gianna Moscardo
        Lecturer: Dr Adrian Kuah.
        Contact hours:
        • 24 hours lectures
        • 12 hours practicals
          Assessment:end of semester exam (50%); assignments (40%); questionnaire activity (10%).

          JCU Brisbane, Internal, Study Period 21
          Census Date 18-Apr-2013
          Coordinator: Professor Gianna Moscardo
          Contact hours:
          • 26 hours lectures
          • 12 hours practicals
            Assessment:end of semester exam (50%); assignments (40%); questionnaire activity (10%).

            Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.