BU2010 - Business Research Methods
| Credit points: | 03 |
| Year: | 2013 |
| Student Contribution Band: | Band 3 |
| Administered by: | School of Business |
Available to BBus students.
This subject considers research training as a skills development task. It treats research as a systematic process and introduces students to the context of research in Australia and the philosophy of research in the fields of tourism, business and marketing. It tackles the issues of research designs hypothesis formulation and explores a diverse array of methods for tackling research questions. This subject develops and understanding of when to use particular statistics in the research process and considers the presentation of research material to different audiences through a number of computer applications and statistical packages.
Learning Outcomes
- This subject provides students with direct experience of research design and research methods. It also allows an appreciation of the constraints involved in the research process through practical hands-on tutorial activities used as an integral element of the subject;
- This subject allows an understanding of the skills required to conduct research in the tourism, business and marketing fields;
- Translate a management problem into feasible research questions;
- This subject develops an awareness of the details of different methodological approaches to tourism, business and marketing research.
Graduate Qualities
- The ability to adapt knowledge to new situations;
- The ability to define and to solve problems in at least one discipline area;
- The ability to think critically, to analyse and evaluate claims, evidence and arguments, and to reason and deploy evidence clearly and logically;
- The ability to find and access information using appropriate media and technologies;
- The ability to speak and write clearly, coherently and creatively;
- The ability to generate, calculate, interpret and communicate numerical information in ways appropriate to a given discipline or discourse.
| Inadmissible Subject Combinations: | BX2174 MG2706 TO2015 TO5015 |
Availabilities | |
| Townsville, Internal, Study Period 1 | |
| Census Date 28-Mar-2013 | |
| Coordinator: | Professor Gianna Moscardo |
| Lecturers: | Dr Tingzhen Chen, Professor Gianna Moscardo. |
| Contact hours: |
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| Assessment: | end of semester exam (50%); assignments (20%); research report (case based) (30%). |
| External, Study Period 1 | |
| Census Date 28-Mar-2013 | |
| Coord/Lect: | Professor Gianna Moscardo. |
| Method of Delivery: | WWW - LearnJCU |
| Assessment: | end of semester exam (50%); assignments (20%); research report (case based) (30%). |
| Cairns, Internal, Study Period 1 | |
| Census Date 28-Mar-2013 | |
| Coordinator: | Professor Gianna Moscardo |
| Lecturer: | Assoc. Professor Darren Lee-Ross. |
| Contact hours: |
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| Assessment: | end of semester exam (50%); assignments (20%); research report (case based) (30%). |
| JCU Singapore, Internal, Study Period 52 | |
| Census Date 18-Jul-2013 | |
| Coordinator: | Professor Gianna Moscardo |
| Contact hours: |
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| Assessment: | end of semester exam (50%); assignments (40%); questionnaire activity (10%). |
| JCU Singapore, Internal, Study Period 53 | |
| Census Date 14-Nov-2013 | |
| Coordinator: | Professor Gianna Moscardo |
| Lecturer: | Dr Adrian Kuah. |
| Contact hours: |
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| Assessment: | end of semester exam (50%); assignments (40%); questionnaire activity (10%). |
| JCU Brisbane, Internal, Study Period 21 | |
| Census Date 18-Apr-2013 | |
| Coordinator: | Professor Gianna Moscardo |
| Contact hours: |
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| Assessment: | end of semester exam (50%); assignments (40%); questionnaire activity (10%). |
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.