BU1105 - Contemporary Business Communications
| Credit points: | 03 |
| Year: | 2013 |
| Student Contribution Band: | Band 3 |
| Administered by: | School of Business |
This subject focuses on the key role of communication as an essential business tool. It reviews key theoretical concepts as they apply to a range of communication activities, examining the factors that may influence the effects and effectiveness of different forms of communication with different stakeholder groups.
Learning Outcomes
- critically evaluate communicated information and structure oral and written arguments logically and persuasively;
- apply communication and design theories across social and business settings;
- appraise the role of user-generated content from new media in business communications;
- evaluate the effectiveness of different forms of communications;
- plan communications that achieve their objective across varying audiences and stakeholder groups; value the significance of intrapersonal and interpersonal communication across social and business settings.
Graduate Qualities
- The ability to think critically, to analyse and evaluate claims, evidence and arguments, and to reason and deploy evidence clearly and logically;
- The ability to select and organise information and to communicate it accurately, cogently, coherently, creatively and ethically;
- The ability to speak and write clearly, coherently and creatively;
- The ability to communicate effectively with a range of audiences;
- The ability to work with people of different gender, age, ethnicity, culture, religion and political persuasion;
- The ability to work individually and independently.
| Inadmissible Subject Combinations: | BU1000 BU1001 BU1905 BU1805 BU1005 |
Availabilities | |
| Townsville, Internal, Study Period 1 | |
| Census Date 28-Mar-2013 | |
| Coordinator: | Dr Tracey Harrison-Hill |
| Lecturers: | Mr Christian Ware, Dr Tracey Harrison-Hill. |
| Contact hours: |
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| Assessment: | end of semester exam (45%); assignments (25%); test (20%); essay (10%). |
| Townsville, Internal, Study Period 2 | |
| Census Date 29-Aug-2013 | |
| Coordinator: | Dr Tracey Harrison-Hill |
| Lecturers: | Mr Christian Ware, Dr Tracey Harrison-Hill. |
| Contact hours: |
|
| Assessment: | end of semester exam (45%); assignments (25%); test (20%); essay (10%). |
| External, Study Period 1 | |
| Census Date 28-Mar-2013 | |
| Coordinator: | Dr Tracey Harrison-Hill |
| Lecturers: | Mr Christian Ware, Dr Tracey Harrison-Hill. |
| Contact hours: |
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| Method of Delivery: | WWW - LearnJCU |
| Assessment: | end of semester exam (45%); assignments (25%); test (20%); essay (10%). |
| External, Study Period 2 | |
| Census Date 29-Aug-2013 | |
| Coordinator: | Dr Tracey Harrison-Hill |
| Lecturers: | Mr Christian Ware, Dr Tracey Harrison-Hill. |
| Contact hours: |
|
| Method of Delivery: | WWW - LearnJCU |
| Assessment: | end of semester exam (45%); assignments (25%); test (20%); essay (10%). |
| Cairns, Internal, Study Period 1 | |
| Census Date 28-Mar-2013 | |
| Coordinator: | Dr Tracey Harrison-Hill |
| Lecturer: | Mr Christian Ware. |
| Contact hours: |
|
| Assessment: | end of semester exam (45%); assignments (25%); test (20%); essay (10%). |
| Cairns, Internal, Study Period 2 | |
| Census Date 29-Aug-2013 | |
| Coordinator: | Dr Tracey Harrison-Hill |
| Lecturer: | Mr Christian Ware. |
| Contact hours: |
|
| Assessment: | end of semester exam (45%); assignments (25%); test (20%); essay (10%). |
| JCU Singapore, Internal, Study Period 51 | |
| Census Date 21-Mar-2013 | |
| Coordinator: | Dr Tracey Harrison-Hill |
| Contact hours: |
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| Assessment: | end of semester exam (45%); assignments (30%); online quiz (25%). |
| JCU Singapore, Internal, Study Period 52 | |
| Census Date 18-Jul-2013 | |
| Coordinator: | Dr Tracey Harrison-Hill |
| Contact hours: |
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| Assessment: | end of semester exam (45%); assignments (25%); test (20%); essay (10%). |
| JCU Singapore, Internal, Study Period 53 | |
| Census Date 14-Nov-2013 | |
| Coordinator: | Dr Tracey Harrison-Hill |
| Contact hours: |
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| Assessment: | end of semester exam (45%); assignments (25%); test (20%); essay (10%). |
| JCU Brisbane, Internal, Study Period 21 | |
| Census Date 18-Apr-2013 | |
| Coordinator: | Dr Tracey Harrison-Hill |
| Lecturer: | Mrs Jennifer Boreland. |
| Contact hours: |
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| Assessment: | end of semester exam (45%); assignments (25%); test (20%); essay (10%). |
| JCU Brisbane, Internal, Study Period 22 | |
| Census Date 15-Aug-2013 | |
| Coordinator: | Dr Tracey Harrison-Hill |
| Contact hours: |
|
| Assessment: | end of semester exam (45%); assignments (25%); test (20%); essay (10%). |
| JCU Brisbane, Internal, Study Period 23 | |
| Census Date 13-Dec-2013 | |
| Coordinator: | Dr Tracey Harrison-Hill |
| Contact hours: |
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| Assessment: | end of semester exam (45%); assignments (25%); test (20%); essay (10%). |
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.