LB5202 - Marketing Management
| Credit points: | 03 |
| Year: | 2012 |
| Student Contribution Band: | Band 3 |
| Administered by: | School of Business |
This subject considers the fundamental concepts of marketing planning and analysis and how the individual elements of marketing are interrelated with each other. Students will gain a sound understanding of basic principles and language of marketing theory and practice. An emphasis is placed on the importance of innovative product and service development; creating customer value, satisfaction and loyalty; building stronger brands; shaping the market offerings; delivering value through networks and channels, and communicating value through an integrated communication program. This subject will take a more holistic view of marketing within the context of the organisation. Students gain practical experience in analysing marketing situations through case studies and developing a comprehensive marketing plan.
Learning Outcomes
- understand marketing from a holistic perspective within the organisation;
- analyse and evaluate credible sources of marketing information to prepare a well-reasoned marketing plan;
- understand and apply the strategic planning and marketing decision process;
- critically evaluate and apply marketing principles and theories to selected "real life" organisations and case studies.
Graduate Qualities
- The ability to appraise information critically;
- The ability to use independent judgment to synthesise information to make intellectual and/or creative advances;
- The ability to think laterally and be original;
- The ability to conceptualise and evaluate a range of potential solutions to relevant problems;
- The potential to lead and contribute to projects effectively and efficiently;
- The ability to conduct their research in an ethical manner;
- The ability to make constructive contributions to project teams or collegial activities.
| Inadmissible Subject Combinations: | BU5103 |
Availabilities | |
| Townsville, Block, Study Period 4 | |
| Census Date 15-Mar-2012 | |
| Face to face teaching 30-Mar-2012 to 13-Apr-2012 (Fri 30/3, 6pm-9pm, Sat 31/3 & Sun 1/4 9am-5pm, AND Fri 13/4, 6pm-9pm, Sat 14/4 & Sun 15/4 9am-5pm) | |
| Coord/Lect: | Professor Lynne Eagle. |
| Contact hours: |
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| Assessment: | other exams (50%); assignments (30% - 35%); written case review (15% - 20%). |
| Cairns, Block, Study Period 7 | |
| Census Date 05-Jul-2012 | |
| Face to face teaching 22-Jun-2012 to 15-Jul-2012 (Fri 22/6 6pm-9pm, Sat 23/6 & Sun 24/6 9am-5pm AND Fri 13/7 6pm-9pm, Sat 14/7 & Sun 15/7 9am-5pm) | |
| Coord/Lect: | Professor Lynne Eagle. |
| Contact hours: |
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| Assessment: | other exams (50%); assignments (30% - 35%); written case review (15% - 20%). |
| JCU Singapore, Internal, Study Period 51 | |
| Census Date 22-Mar-2012 | |
| Coordinator: | Professor Lynne Eagle |
| Contact hours: |
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| Assessment: | other exams (50%); assignments (30% - 35%); written case review (15% - 20%). |
| JCU Singapore, Internal, Study Period 52 | |
| Census Date 09-Aug-2012 | |
| Coordinator: | Professor Lynne Eagle |
| Contact hours: |
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| Assessment: | other exams (50%); assignments (30% - 35%); written case review (15% - 20%). |
| JCU Singapore, Internal, Study Period 53 | |
| Census Date 15-Nov-2012 | |
| Coordinator: | Professor Lynne Eagle |
| Contact hours: |
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| Assessment: | other exams (50%); assignments (30% - 35%); written case review (15% - 20%). |
| JCU Singapore, Block, Study Period 55 | |
| Census Date 21-Jun-2012 | |
| Face to face teaching 28-Apr-2012 to 13-May-2012 (Teaching over 3 weekends with exam scheduled on another weekend.) | |
| Coordinator: | Professor Lynne Eagle |
| Contact hours: |
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| Assessment: | other exams (50%); assignments (30% - 35%); written case review (15% - 20%). |
| JCU Singapore, Block, Study Period 57 | |
| Census Date 13-Dec-2012 | |
| Face to face teaching 01-Oct-2012 to 06-Jan-2013 (Teaching over 3 weekends with exam scheduled on another weekend.) | |
| Coordinator: | Professor Lynne Eagle |
| Contact hours: |
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| Assessment: | other exams (50%); assignments (30% - 35%); written case review (15% - 20%). |
| JCU Brisbane, Internal, Study Period 21 | |
| Census Date 12-Apr-2012 | |
| Coordinator: | Professor Lynne Eagle |
| Contact hours: |
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| Assessment: | other exams (50%); assignments (30% - 35%); written case review (15% - 20%). |
| JCU Brisbane, Internal, Study Period 22 | |
| Census Date 09-Aug-2012 | |
| Coordinator: | Professor Lynne Eagle |
| Contact hours: |
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| Assessment: | other exams (50%); assignments (30% - 35%); written case review (15% - 20%). |
| JCU Brisbane, Internal, Study Period 23 | |
| Census Date 06-Dec-2012 | |
| Coordinator: | Professor Lynne Eagle |
| Contact hours: |
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| Assessment: | other exams (50%); assignments (30% - 35%); written case review (15% - 20%). |
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.