CP2017 - Interactive e-Business
| Credit points: | 03 |
| Year: | 2012 |
| Student Contribution Band: | Band 2 |
| Administered by: | School of Business |
This subject will introduce students to the ways in which organisations and businesses use the Internet and emerging technologies in business activities. Concepts and features of e-business and m-business technologies will be presented. The nature of core e-business and m-business activities will be discussed. Topics covered are technology infrastructure, business models, security challenges, legal and ethical issues, trends, and case studies for e-business/m-business.
Learning Outcomes
- Be able to identify and understand different web- based interfaces, including online auctions, virtual communities and web portals;
- Be able to describe revenue models, web-based marketing and business-to-business (B2B) strategies;
- Be able to describe infrastructure, hardware and software supports for e-Business;
- Be able to define and plan solutions for e-Business;
- Be aware and understand the various security, legal, ethical and tax issues related to e-Business.
Graduate Qualities
- The ability to define and to solve problems in at least one discipline area;
- An understanding of the economic, legal, ethical, social and cultural issues involved in the use of information;
- The ability to speak and write clearly, coherently and creatively;
- The ability to generate, calculate, interpret and communicate numerical information in ways appropriate to a given discipline or discourse;
- The ability to select and use appropriate tools and technologies.
| Assumed Knowledge: | Students are expected to understand the basics of computer hardware and software, as well as understand the fundamental concepts in data communications and the Internet. |
Availabilities | |
| Townsville, Internal, Study Period 2 | |
| Census Date 23-Aug-2012 | |
| Coord/Lect: | Dr Kim Ku. |
| Contact hours: |
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| Assessment: | end of semester exam (55%); presentations (10%); tutorial attendance and participation (10%); assignments (25%). |
| Cairns, Internal, Study Period 2 | |
| Census Date 23-Aug-2012 | |
| Coord/Lect: | Dr Kim Ku. |
| Contact hours: |
|
| Assessment: | end of semester exam (55%); presentations (10%); tutorial attendance and participation (10%); assignments (25%). |
| Beijing UT, Internal, Study Period 69 | |
| Census Date 13-Dec-2012 | |
| Coordinator: | Dr Kim Ku |
| Contact hours: |
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| Assessment: | end of semester exam (55%); presentations (10%); tutorial attendance and participation (10%); assignments (25%). |
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.