TO5015 - Research Methods

Credit points:	03
Year:	2011
Student Contribution Band:	Band 3
Administered by:	School of Business

This subject considers research training as a skills development task. It treats research as a systematic process and introduces students to the context of research in Australia and the philosophy of research in the fields of tourism, business and marketing. It tackles the issues of research designs hypothesis formulation and explores a diverse array of methods for tackling research questions. This subject develops and understanding of when to use particular statistics in the research process and considers the presentation of research material to different audiences through a number of computer applications and statistical packages.

Learning Outcomes

• This subject provides students with direct experience of research design and research methods. It also allows an appreciation of the constraints involved in the research process through practical hands-on tutorial activities used as an integral element of the subject;
• Translate a management problem into feasible research questions;
• This subject develops an awareness of the details of different methodological approaches to tourism, business and marketing research;
• This subject allows an understanding of the skills required to conduct research in the tourism, business and marketing fields.

Graduate Qualities

• The ability to adapt knowledge to new situations;
• The ability to define and to solve problems in at least one discipline area;
• The ability to think critically, to analyse and evaluate claims, evidence and arguments, and to reason and deploy evidence clearly and logically;
• The ability to find and access information using appropriate media and technologies;
• The ability to speak and write clearly, coherently and creatively;
• The ability to generate, calculate, interpret and communicate numerical information in ways appropriate to a given discipline or discourse.

Inadmissible Subject Combinations:

BU2010 MG2706 TO2015

Availabilities
Townsville, Internal, Study Period 1
Census Date 24-Mar-2011
Contact hours:	26 hours lectures 12 hours practicals
Assessment:	end of semester exam (50%); assignments (50%).
Cairns, Internal, Study Period 1
Census Date 24-Mar-2011
Coord/Lect:	Assoc. Professor Darren Lee-Ross.
Contact hours:	26 hours lectures 12 hours practicals
Assessment:	end of semester exam (50%); assignments (50%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.