TO5037 - Tourism Policy and Planning
| Credit points: | 03 |
| Year: | 2010 |
| Student Contribution Band: | Band 3 |
| Administered by: | School of Business |
This subject will explore the role of government in the development and control of tourism. It examines relationships within and between different levels of government and between government and private enterprise. In particular the subject will analyse the effects of government policy on regional tourism development and international marketing.
Learning Outcomes
- to analyse the effects of government policy on regional tourism development and marketing;
- to develop an understanding of the role of government policy and regulation in tourism development;
- to learn the processes involved in preparing regional development proposals.
Graduate Qualities
- The ability to think critically, to analyse and evaluate claims, evidence and arguments;
- The ability to adapt knowledge to new situations;
- The ability to lead, manage and contribute effectively to teams;
- The ability to speak and write logically, clearly and creatively;
- A coherent and disciplined body of skills, knowledge, values and professional ethics in at least one discipline area.
| Inadmissible Subject Combinations: | BX3094 TO3037 TO6037 |
Availabilities | |
| Cairns, Internal, Study Period 7 | |
| Census Date 08-Jul-2010 | |
| Coordinator: | Professor Gianna Moscardo |
| Lecturer: | Professor Bruce Prideaux. |
| Contact hours: |
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| Assessment: | end of semester exam (% - 50%); other exams (% - 30%); tutorial attendance and participation (% - 30%); multidraft Essays (20% - 50%); assignments (20% - 50%). |
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.