James Cook University Subject Handbook - 2009

TO5038 - Foundations of Conference and Events Management

Credit points: 03
Year: 2009
Student Contribution Band: Band 3
Administered by: School of Business

Available only to students enrolled in Master of Tourism.

This subject will provide students with an introduction to the growing sector of tourism referred to as MICE (Meetings, Conventions, Incentives and Events). Topics to be included are planning and management of conferences and events, operational aspects of meetings and events, marketing and service quality as applied to MICE, and the role of meetings and events in destination development. Students will be involved in a simulated planning process for a conference or special event.

Learning Outcomes

Graduate Qualities

Inadmissible
Subject
Combinations:
TO3038 and TO3042 and TO5042 and TO6042 OR BX3093

Availabilities

Cairns, Internal, Study Period 1
Census Date 27-Mar-2009
Coordinator: Professor Gianna Moscardo
Lecturer: Mr Michael Thorpe.
Contact hours:
  • 26 hours lectures
  • 12 hours tutorials
    Assessment:end of semester exam (30% - 40%); event plan (30% - 40%); assignments (30% - 40%).

    Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.