PC5001 - Pharmaceutical Marketing

Credit points:	03
Year:	2009
Student Contribution Band:	Band 3
Administered by:	Discipline of Pharmacy

Available to students in the MBA with specialisation in Pharmaceutical Management.

This subject deals with the marketing of pharmaceuticals, covering such topics as market research analysis, techniques of marketing, customer relations and distribution processes.

Learning Outcomes

• understand key concepts in marketing;
• understand the opportunities and constraints confronting the marketing of pharmaceuticals;
• understand the role of pharmaceutical marketing;
• evaluate a pharmacy marketing plan.

Graduate Qualities

• The ability to adapt knowledge to new situations;
• The ability to think critically, to analyse and evaluate claims, evidence and arguments, and to reason and deploy evidence clearly and logically;
• The ability to find and access information using appropriate media and technologies;
• The ability to evaluate that information;
• An understanding of the economic, legal, ethical, social and cultural issues involved in the use of information;
• The ability to reflect on and evaluate learning, and to learn independently in a self directed manner;
• The ability to manage future career and personal development;
• The ability to speak and write clearly, coherently and creatively;
• The ability to communicate effectively with a range of audiences;
• The ability to lead, manage and contribute effectively to teams;
• The ability to use online technologies effectively and ethically.

Prerequisites:

24 Credit Points from Lvl 5 LB subjects

Availabilities
JCU Singapore, Internal, Study Period 1
Census Date 27-Mar-2009
Coordinator:	Professor Beverley Glass
Contact hours:	39 hours workshops/Seminars
Assessment:	end of semester exam (50%); essays (20%); assignments (30%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.