MG3716 - International Marketing
| Credit points: | 03 |
| Year: | 2009 |
| Student Contribution Band: | Band 3 |
| Administered by: | School of Business |
The aim of the subject is to broaden the students understanding of factors in the business operations of managing marketing to an increasingly international and global marketplace. Managing these diverse factors is nowadays inherently a matter of competitiveness. The subject facilitates the students understanding thematically by demonstrating and applying basic marketing principles within the wider context of the international business of the global marketplace.
Learning Outcomes
- describe the significance of international marketing operations;
- discuss the strategic importance of international marketing;
- discuss the viability of the different strategies for marketing to an increasingly international and global marketplace;
- identify the different dimensions of foreign market servicing;
- identify the key dimensions of competitiveness in international marketing.
Graduate Qualities
- The ability to define and to solve problems in at least one discipline area;
- The ability to think critically, to analyse and evaluate claims, evidence and arguments, and to reason and deploy evidence clearly and logically;
- The ability to find and access information using appropriate media and technologies;
- The ability to communicate effectively with a range of audiences.
Availabilities | |
| SIMA S'pore, Block, Study Period 74 | |
| Census Date 29-May-2009 | |
| Face to face teaching 04-May-2009 to 21-Jun-2009 (Taught in Mandarin - partner committed to teach subject for these dates - in teach out mode - exam date 19 June) | |
| Coordinator: | Dr Anna Blackman |
| Contact hours: |
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| Assessment: | end of semester exam (40%); assignments (20%); assignment 2 - builds foreign country market entry plan and is also presented to class (40%). |
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.