MG3705 - Marketing Communications
| Credit points: | 03 |
| Year: | 2009 |
| Student Contribution Band: | Band 3 |
| Administered by: | School of Business |
This subject addresses the promotional element of the marketing mix. The focus of the subject is on developing an integrated marketing communication (IMC) mix which presents a consistent message to the firms target markets. In-depth consideration of each element of the communication mix provides the basis for developing and evaluating marketing communication plans.
Learning Outcomes
- to enable students to communicate with a range of internal and external audiences in oral and written format;
- to understand the role and importance of promotion in achieving the marketing objectives;
- to demonstrate an understanding of the IMC planning process and its role in the marketing mix;
- to understand the role of the elements of the IMC mix;
- to develop and evaluate IMC campaigns.
Graduate Qualities
- The ability to define and to solve problems in at least one discipline area;
- The ability to think critically, to analyse and evaluate claims, evidence and arguments, and to reason and deploy evidence clearly and logically;
- The ability to find and access information using appropriate media and technologies;
- The ability to speak and write clearly, coherently and creatively;
- The ability to communicate effectively with a range of audiences.
| Inadmissible Subject Combinations: | MG2705 |
Availabilities | |
| SIMA S'pore, Block, Study Period 72 | |
| Census Date 27-Feb-2009 | |
| Face to face teaching 16-Feb-2009 to 19-Apr-2009 (Taught in Mandarin - in teach out mode - exam date 14 April) | |
| Coordinator: | Mr Christian Ware |
| Contact hours: |
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| Assessment: | end of semester exam (40% - 50%); quizzes or tests (15% - 20%); assignments (30% - 45%). |
| SIMA S'pore, Block, Study Period 75 | |
| Census Date 24-Jul-2009 | |
| Face to face teaching 29-Jun-2009 to 21-Aug-2009 (Taught in Mandarin - in teach out mode) | |
| Contact hours: |
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| Assessment: | end of semester exam (40% - 50%); quizzes or tests (15% - 20%); assignments (30% - 45%). |
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.