James Cook University Subject Handbook - 2009

LB5301 - Global Marketing Management

Credit points: 03
Year: 2009
Student Contribution Band: Band 3
Administered by: School of Business

As business schools globalize their curricula, various specific international courses are being added to give students a worldwide perspective. Because of the deep impact of local customs and business practices, marketing requires separate exposure in the international context.This subject focuses on the strategic challenges involved when adapting or standardizing the marketing mix in international markets. Managing these challenges is inherently a matter of global competencies. The subject facilitates the students' understanding thematically by demonstrating and applying core marketing principles to the global marketplace. This subject also aims to equip students with the skills and competences required to create, evaluate, execute, monitor and control marketing programmes in countries other than their home country. More specifically, it is intended that the module will prepare students for employment in international marketing environments.

Learning Outcomes

Graduate Qualities


Availabilities

JCU Singapore, Internal, Study Period 51
Census Date 27-Mar-2009
Contact hours:
  • 36 hours lectures
    Assessment:end of semester exam.

    JCU Singapore, Internal, Study Period 53
    Census Date 20-Nov-2009
    Contact hours:
    • 36 hours lectures
      Assessment:end of semester exam.

      Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.