LB5202 - Marketing and Innovation
| Credit points: | 03 |
| Year: | 2009 |
| Student Contribution Band: | Band 3 |
| Administered by: | School of Business |
This subject considers the fundamental concepts of marketing planning and analysis and how the individual elements of marketing are interrelated with each other. Innovation plays a crucial role in marketing through product and service development; creating customer value, satisfaction and loyalty; building stronger brands; shaping the market offerings; delivering value through networks and channels, and communicating value through an integrated communication program. This subject will take a more holistic view of marketing within the context of the organisation. Participants in this subject will have an opportunity to critically apply marketing concepts through the development of a marketing plan for an innovative product or service.
Learning Outcomes
- understand marketing from a holistic perspective within the organisation;
- understand the role that innovation plays in marketing strategies and planning;
- analyse and evaluate credible sources of marketing information to prepare a well-reasoned marketing plan for an innovative product or service;
- appraise critical marketing issues through debates and critical discussion;
- critically evaluate and apply marketing concepts and theories to selected "real life" organisations and case organisations.
Graduate Qualities
- The ability to think critically, to analyse and evaluate claims, evidence and arguments;
- The ability to adapt knowledge to new situations;
- The ability to define and to solve problems in at least one discipline area;
- The ability to communicate effectively with a range of audiences;
- The ability to lead, manage and contribute effectively to teams;
- The ability to speak and write logically, clearly and creatively;
- The ability to calculate, produce, interpret and communicate numerical information;
- The ability to access and employ online technologies effectively;
- The ability to use and interpret different media;
- A coherent and disciplined body of skills, knowledge, values and professional ethics in at least one discipline area;
- The ability to reflect on and evaluate learning processes and products;
- The ability to learn independently and in a self-directed manner;
- A commitment to lifelong learning and intellectual development.
| Inadmissible Subject Combinations: | BU5103 |
Availabilities | |
| Townsville, Block, Study Period 8 | |
| Census Date 21-Aug-2009 | |
| Face to face teaching 11-Sep-2009 to 27-Sep-2009 (Face to face dates - Fri 11 & 25/9 (6-9pm); Sat 12 & 26/9 & Sun 13 & 27/9 (9-5pm). Exam date TBA.) | |
| Coordinator: | Dr Janelle Rose |
| Lecturers: | Dr Frank Bartels, Dr Breda McCarthy. |
| Contact hours: |
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| Assessment: | other exams (45%); presentations (15%); assignments (35%); as per the subject study guide (5%). |
| Cairns, Internal, Study Period 2 | |
| Census Date 28-Aug-2009 | |
| Coordinator: | Dr Janelle Rose |
| Lecturer: | Mr Ken Miller. |
| Contact hours: |
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| Assessment: | other exams (45%); presentations (15%); assignments (35%); as per the subject study guide (5%). |
| JCU Singapore, Internal, Study Period 51 | |
| Census Date 27-Mar-2009 | |
| Coordinator: | Dr Janelle Rose |
| Lecturer: | jc153003. |
| Contact hours: |
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| Assessment: | other exams (45%); presentations (15%); assignments (35%); marketing plan proposals (5%). |
| JCU Singapore, Internal, Study Period 52 | |
| Census Date 24-Jul-2009 | |
| Coordinator: | Dr Janelle Rose |
| Lecturer: | jc153003. |
| Contact hours: |
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| Assessment: | other exams (45%); presentations (15%); assignments (35%); marketing plan proposals (5%). |
| JCU Singapore, Internal, Study Period 53 | |
| Census Date 20-Nov-2009 | |
| Coordinator: | Dr Janelle Rose |
| Lecturer: | jc153003. |
| Contact hours: |
|
| Assessment: | other exams (45%); presentations (15%); assignments (35%); marketing plan proposals (5%). |
| JCU Singapore, Block, Study Period 52 | |
| Census Date 24-Jul-2009 | |
| Face to face teaching 15-Aug-2009 to 13-Sep-2009 (Intensive course 15 Aug - 13 Sep 2009) | |
| Coordinator: | Dr Janelle Rose |
| Lecturer: | jc153003. |
| Contact hours: |
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| Assessment: | other exams (45%); presentations (15%); assignments (35%); marketing plan proposals (5%). |
| JCU Singapore, Block, Study Period 53 | |
| Census Date 20-Nov-2009 | |
| Non-standard start/end 10-Oct-2009 to 05-Feb-2010 | |
| Face to face teaching 10-Oct-2009 to 08-Nov-2009 (Intensive course starting 10 Oct 2009 (SP53 early start)) | |
| Coordinator: | Dr Janelle Rose |
| Lecturer: | jc153003. |
| Contact hours: |
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| Assessment: | other exams (45%); presentations (15%); assignments (35%); marketing plan proposals (5%). |
| SIMA S'pore, Block, Study Period 72 | |
| Census Date 27-Feb-2009 | |
| Face to face teaching 20-Feb-2009 to 01-Mar-2009 (Taught in Mandarin - Part Time MBA - exam date 21/03/09) | |
| Coordinator: | Dr Janelle Rose |
| Contact hours: |
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| Assessment: | other exams (45%); presentations (15%); assignments (35%); marketing plan proposals (5%). |
| JCU Brisbane, Internal, Study Period 21 | |
| Census Date 17-Apr-2009 | |
| Coordinator: | Dr Janelle Rose |
| Contact hours: |
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| Assessment: | end of semester exam (50%); other (50%). |
| JCU Brisbane, Internal, Study Period 22 | |
| Census Date 14-Aug-2009 | |
| Coordinator: | Dr Janelle Rose |
| Contact hours: |
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| Assessment: | end of semester exam (50%); other (50%). |
| JCU Brisbane, Internal, Study Period 23 | |
| Census Date 11-Dec-2009 | |
| Coordinator: | Dr Janelle Rose |
| Contact hours: |
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| Assessment: | end of semester exam (50%); other (50%). |
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.