TO5201 - Strategic Management in the Hospitality Industry

Credit points:	03
Year:	2008
Student Contribution Band:	Band 3
Administered by:	School of Business

This subject provides a comprehensive and current overview of the hospitality industry. The applied perspective adopted focuses on the changing nature of hospitality industry, how it develops, grows and operates. Students are provided with a thorough overview of generic and applied management strategies including finance, marketing, human resources and business development. The standpoint of this subject accounts for internationalisation and development of globalised products and issues of strategic international business management. It allows an understanding of the relationship between the hospitality corporation's performance and the environmental context leading to the process of internationalisation and the strategic options available.

Learning Outcomes

• understand the relationship between corporate and competitive strategies in the hospitality industry;
• identify the key areas of strategic management and they key role played by strategic leaders;
• understand the impact of change upon strategy;
• apply business environment analyses to evaluate impacts of stakeholders and political, economic, social and technological forces on the hospitality organisation;
• understand the contribution made by all employees to strategic change in hospitality organisations.

Graduate Qualities

• The ability to adapt knowledge to new situations;
• The ability to define and to solve problems in at least one discipline area;
• The ability to think critically, to analyse and evaluate claims, evidence and arguments, and to reason and deploy evidence clearly and logically;
• The acquisition of coherent and disciplined sets of skills, knowledge, values and professional ethics from at least one discipline area;
• The ability to generate, calculate, interpret and communicate numerical information in ways appropriate to a given discipline or discourse.

Availabilities
JCU Brisbane, Internal, Study Period 21
Census Date 18-Apr-2008
Coordinator:	Assoc. Professor Darren Lee-Ross
Contact hours:	39 hours lectures
Assessment:	end of semester exam (40%); presentations (30%); essays (30%).
JCU Brisbane, Internal, Study Period 22
Census Date 15-Aug-2008
Coordinator:	Assoc. Professor Darren Lee-Ross
Contact hours:	39 hours lectures
Assessment:	end of semester exam (40%); presentations (30%); essays (30%).
JCU Brisbane, Internal, Study Period 23
Census Date 12-Dec-2008
Coordinator:	Assoc. Professor Darren Lee-Ross
Contact hours:	39 hours lectures
Assessment:	end of semester exam (40%); presentations (30%); essays (30%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.