TO5104 - Tourist Management Strategies

Credit points:	03
Year:	2008
Student Contribution Band:	Band 3
Administered by:	School of Business

Tourists form the core of the demand sector of tourism systems. Managing tourist expectations, experiences, behaviours and impacts is a key element of sustainable tourism operations and destination competitiveness. This subject will combine perspectives from anthropology, sociology, social psychology, consumer behaviour and human geography to create tools for analysing and understanding tourists and their role in tourism systems. This subject will particularly concentrate on critically evaluating strategies for dealing with both positive and negative tourist impacts on the physical and socio-cultural dimensions of destinations.

Learning Outcomes

• creates awareness of the multiple management strategies to shape tourist behaviour;
• develops abilities to apply the understanding of tourist behaviour influences and available management strategies to a range of tourist settings;
• build an understanding of the forces affecting tourist behaviour.

Graduate Qualities

• The ability to adapt knowledge to new situations;
• The ability to deploy critically evaluated information to practical ends;
• The ability to find and access information using appropriate media and technologies;
• The ability to lead, manage and contribute effectively to teams.

Availabilities
JCU Brisbane, Internal, Study Period 21
Census Date 18-Apr-2008
Coordinator:	Professor Philip Pearce
Contact hours:	36 hours lectures
Assessment:	end of semester exam (50%); presentations (25%); essays (25%).
JCU Brisbane, Internal, Study Period 23
Census Date 12-Dec-2008
Coordinator:	Professor Philip Pearce
Contact hours:	36 hours lectures
Assessment:	end of semester exam (50%); presentations (25%); essays (25%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.