TO2006 - Tourist and Customer Behaviour Management
| Credit points: | 03 |
| Year: | 2008 |
| Student Contribution Band: | Band 3 |
| Administered by: | Discipline of Tourism |
Available to Bachelor of Business students. Required for Bachelor of Tourism Management students.
This subject introduces students to a series of concepts and research approaches in the tourist and customer behaviour field. It considers the characteristics of tourists, tourist motivation, destination image and choice. It follows an organising model of the literature so that the consequences of on-site behaviour and choice are explored. These consequences include satisfaction, learning, cultural contact and community impacts. A field trip may be included in the subject.
Learning Outcomes
- to examine the application of research findings and concepts to solving tourist and customer behaviour related management problems;
- to familiarise students with the array of methods used to explore tourist and customer behaviour topics;
- to introduce students to key topics in this area including work from the tourist literature and other relevant social science fields.
Graduate Qualities
- The ability to adapt knowledge to new situations;
- A coherent and disciplined body of skills, knowledge, values and professional ethics in at least one discipline area.
| Prerequisites: | TO1005 or TO1006 |
| Inadmissible Subject Combinations: | TO5006 and TO6006 |
Availabilities | |
| JCU Singapore, Internal, Study Period 51 | |
| Census Date 28-Mar-2008 | |
| Coord/Lect: | Professor Philip Pearce. |
| Contact hours: |
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| Assessment: | end of semester exam (40%); quizzes or tests (30%); assignments (30%). |
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.