MG3760 - Strategic Marketing

Credit points:	03
Year:	2008
Student Contribution Band:	Band 3
Administered by:	Discipline of Management

This subject is designed to build upon and consolidate previously acquired knowledge of marketing concepts and principles. The theory and practice underpinning strategic marketing planning, analysis and strategy alternatives are examined in relation to marketing 'problems'. The integration and implementation of marketing strategy by the marketing manager is the focus of this capstone subject. Through participative analysis and discussion, each student is exposed to the dynamic marketing environment.

Learning Outcomes

• allow students to identify market opportunities in a region;
• enable students to develop the skills necessary to develop and implement marketing initiatives and solve marketing-related problems in a variety of context;
• develop students general interpersonal communication skills;
• encourage students to view marketing issues from a strategic orientation;
• enable students to produce a strategic marketing plan.

Graduate Qualities

• The ability to define and to solve problems in at least one discipline area;
• The ability to think critically, to analyse and evaluate claims, evidence and arguments, and to reason and deploy evidence clearly and logically;
• The ability to find and access information using appropriate media and technologies;
• The ability to reflect on and evaluate learning, and to learn independently in a self directed manner.

Prerequisites:

MG2704

Availabilities
SIMA S'pore, Block, Study Period 73
Census Date 28-Mar-2008
Face to face teaching 03-Mar-2008 to 18-May-2008 (taught in mandarin at SIMA - in teach out mode - exam date 29 April)
Coordinator:	Dr Janelle Rose
Contact hours:	26 hours lectures 12 hours tutorials
Assessment:	end of semester exam (35%); contribution to case discussion (5%); problem based case analysis - presentation (20%); strategic marketing plan - written (25%); marketing plan proposal (5%); marketing plan presentation (10%) (40%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.