MG3716 - International Marketing
| Credit points: | 03 |
| Year: | 2008 |
| Student Contribution Band: | Band 3 |
| Administered by: | Discipline of Management |
The aim of the subject is to broaden the students understanding of factors in the business operations of managing marketing to an increasingly international and global marketplace. Managing these diverse factors is nowadays inherently a matter of competitiveness. The subject facilitates the students understanding thematically by demonstrating and applying basic marketing principles within the wider context of the international business of the global marketplace.
Learning Outcomes
- describe the significance of international marketing operations;
- discuss the strategic importance of international marketing;
- discuss the viability of the different strategies for marketing to an increasingly international and global marketplace;
- identify the different dimensions of foreign market servicing;
- identify the key dimensions of competitiveness in international marketing.
Graduate Qualities
- The ability to define and to solve problems in at least one discipline area;
- The ability to think critically, to analyse and evaluate claims, evidence and arguments, and to reason and deploy evidence clearly and logically;
- The ability to find and access information using appropriate media and technologies;
- The ability to communicate effectively with a range of audiences.
Availabilities | |
| SIMA S'pore, Block, Study Period 73 | |
| Census Date 28-Mar-2008 | |
| Face to face teaching 03-Mar-2008 to 18-May-2008 (taught in Mandarin - in teach out mode - exam date 2nd May) | |
| Coordinator: | Dr Anna Blackman |
| Contact hours: |
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| Assessment: | end of semester exam (40%); assignments (20%); assignment 2 - builds foreign country market entry plan and is also presented to class (40%). |
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.