James Cook University Subject Handbook - 2008

LB5302 - Strategic Brand Management

Credit points: 03
Year: 2008
Student Contribution Band: Band 3
Administered by: School of Business

This subject will broaden students' understanding of factors in marketing to an increasingly competitive international and global marketplace. The subject facilitates the student's understanding of successful brand development by understanding the strategic guidelines and tactical insights necessary to develop and manage successful brands within the marketplace. Choosing the right brand elements, designing supporting marketing programmes, and leveraging on secondary associations form the basis of Brand Equity. The growing importance for long term branding strategies that cross cultural boundaries is also covered within the module.

Learning Outcomes

Graduate Qualities


Availabilities

JCU Singapore, Internal, Study Period 51
Census Date 28-Mar-2008
Coordinator: Mr Noel Richards
Contact hours:
  • 36 hours lectures
    Assessment:end of semester exam (40%); presentations (10%); assignments (25%); major project and presentation (group)35% - project 25%(non-invig); presentation (invig) 10% (25%).

    JCU Singapore, Internal, Study Period 52
    Census Date 25-Jul-2008
    Coordinator: Mr Noel Richards
    Contact hours:
    • 36 hours lectures
      Assessment:end of semester exam (40%); presentations (10%); assignments (25%); major project and presentation (group)35% - project 25%(non-invig); presentation (invig) 10% (25%).

      JCU Singapore, Internal, Study Period 53
      Census Date 28-Nov-2008
      Coordinator: Mr Noel Richards
      Contact hours:
      • 36 hours lectures
        Assessment:end of semester exam (40%); presentations (10%); assignments (25%); major project and presentation (group)35% - project 25%(non-invig); presentation (invig) 10% (25%).

        JCU Singapore, Block, Study Period 53
        Census Date 28-Nov-2008
        Face to face teaching 15-Nov-2008 to 23-Nov-2008 (Exam 6 Dec 2008)
        Coordinator: Mr Noel Richards
        Contact hours:
        • 36 hours lectures
          Assessment:end of semester exam (40%); presentations (10%); assignments (25%); major project and presentation (group)35% - project 25%(non-invig); presentation (invig) 10% (25%).

          Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.