TO5103 - Global Destination Competitiveness

Credit points:	03
Year:	2007
Student Contribution Band:	Band 2
Administered by:	School of Business

A core challenge for all tourism enterprises in the government, commercial, and non-government sectors is to achieve and maintain competitiveness in an increasingly dynamic global marketplace. This subject has a dual focus on the development of destination experiences and brand identity, and the sustainable management of destinations. Students will identify and examine the principles of these two processes and analyse in detail how these principles have been and can be used in a variety of destinations to enhance global competitiveness. In particular, this subject builds on and considers fundamental and advanced topics in tourism marketing.

Learning Outcomes

• understand the conceptual model of destination competitiveness;
• use this model to explore and evaluate tourism destinations;
• understand the role and importance of destination management and marketing organisations in the sustainable development of competitive tourism destinations.

Graduate Qualities

• The ability to define and to solve problems in at least one discipline area;
• The ability to think critically, to analyse and evaluate claims, evidence and arguments, and to reason and deploy evidence clearly and logically;
• The ability to find and access information using appropriate media and technologies;
• The ability to evaluate that information;
• An understanding of the economic, legal, ethical, social and cultural issues involved in the use of information;
• The ability to select and organise information and to communicate it accurately, cogently, coherently, creatively and ethically;
• The acquisition of coherent and disciplined sets of skills, knowledge, values and professional ethics from at least one discipline area;
• The ability to read complex and demanding texts accurately, critically and insightfully;
• The ability to speak and write clearly, coherently and creatively;
• The ability to communicate effectively with a range of audiences;
• The ability to lead, manage and contribute effectively to teams;
• The ability to work with people of different gender, age, ethnicity, culture, religion and political persuasion;
• The ability to work individually and independently;
• The ability to select and use appropriate tools and technologies;
• The ability to use online technologies effectively and ethically.

Availabilities
JCU Brisbane, Internal, Study Period 22
Census Date 31-Aug-2007
Coordinator:	Dr Laurie Murphy
Contact hours:	26 hours workshops/Seminars
Assessment:	end of semester exam (35%); presentations (25%); assignments (40%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.