TO5102 - Tourism Operations Management

Credit points:	03
Year:	2007
Student Contribution Band:	Band 2
Administered by:	School of Business

Tourism operations are an important component of the supply sector of tourism systems. These operations can be seen as falling into two categories: (1) those directly linked to tourist experiences such as tours and attractions including such things as theme parks, local area short tours, museums, historic sites, and leisure activity centres, and (2) those that support tourist experiences such as accommodation, restaurants, tour booking services, transport, and shopping. This subject will identify and analyse the generic management principles and systems that apply to all these types of tourism operation including control systems, knowledge management, leadership, human resources, partnerships and strategic alliances, sustainability, and service quality. Students will then have an opportunity to examine in more detail operational issues associated with a particular type of tourism operation.

Learning Outcomes

• understand the contemporary management issues and challenges that confront tourism and hospitality operators;
• develop and evaluate strategies for managing the processes and performance of tourism and hospitality operations;
• develop an understanding of management and leadership skills and qualities that are central to tourism and hospitality operations;
• understand the notion of the knowledge economy and its implications for tourism and hospitality;
• analyse the impact of competitors, customers and environmental factors on the success of tourism and hospitality operations.

Graduate Qualities

• The ability to adapt knowledge to new situations;
• The ability to define and to solve problems in at least one discipline area;
• The ability to think critically, to analyse and evaluate claims, evidence and arguments, and to reason and deploy evidence clearly and logically;
• The ability to deploy critically evaluated information to practical ends;
• The ability to find and access information using appropriate media and technologies;
• The ability to evaluate that information;
• The ability to select and organise information and to communicate it accurately, cogently, coherently, creatively and ethically;
• The ability to speak and write clearly, coherently and creatively;
• The ability to generate, calculate, interpret and communicate numerical information in ways appropriate to a given discipline or discourse;
• The ability to lead, manage and contribute effectively to teams;
• The ability to work individually and independently.

Availabilities
JCU Brisbane, Internal, Study Period 22
Census Date 31-Aug-2007
Coordinator:	Dr Pierre Benckendorff
Contact hours:	26 hours workshops/Seminars
Assessment:	end of semester exam (50%); assignments (50%).
JCU Brisbane, Internal, Study Period 23
Census Date 14-Dec-2007
Coordinator:	Dr Pierre Benckendorff
Contact hours:	26 hours workshops/Seminars
Assessment:	end of semester exam (50%); assignments (50%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.