TO1006 - Tourism Destination Management

Credit points:	03
Year:	2007
Student Contribution Band:	Band 2
Administered by:	School of Business

A core challenge for all tourism enterprises in the government, commercial and non-government sectors is to achieve and maintain competitiveness in an increasingly dynamic global market place. This subject focuses on understanding the factors which influence destination competitiveness and the core elements of a tourism destination system. Students will examine the components of a destination competitiveness model and the role of destination management/marketing organisations (DMO's) in managing sustainable tourism destinations.

Learning Outcomes

• understand the conceptual model of destination competitiveness;
• understand the role and importance of destination management and marketing organisations in the sustainable development of competitive tourism destinations.

Graduate Qualities

• The ability to define and to solve problems in at least one discipline area;
• The ability to think critically, to analyse and evaluate claims, evidence and arguments, and to reason and deploy evidence clearly and logically;
• The ability to find and access information using appropriate media and technologies;
• The ability to evaluate that information;
• An understanding of the economic, legal, ethical, social and cultural issues involved in the use of information;
• The ability to select and organise information and to communicate it accurately, cogently, coherently, creatively and ethically;
• The acquisition of coherent and disciplined sets of skills, knowledge, values and professional ethics from at least one discipline area;
• The ability to read complex and demanding texts accurately, critically and insightfully;
• The ability to speak and write clearly, coherently and creatively;
• The ability to communicate effectively with a range of audiences;
• The ability to lead, manage and contribute effectively to teams;
• The ability to work with people of different gender, age, ethnicity, culture, religion and political persuasion;
• The ability to work individually and independently;
• The ability to select and use appropriate tools and technologies;
• The ability to use online technologies effectively and ethically.

Inadmissible Subject Combinations:

TO1002

Availabilities
Townsville, Internal, Study Period 2
Census Date 31-Aug-2007
Coordinator:	Professor Philip Pearce
Lecturer:	Mr Alf Kuilboer.
Contact hours:	26 hours lectures 12 hours practicals
Assessment:	end of semester exam (40%); presentations (20%); assignments (40%).
Special Assessment Requirements:	Nil
Cairns, Internal, Study Period 2
Census Date 31-Aug-2007
Coordinator:	jc153289
Contact hours:	26 hours lectures 12 hours practicals
Assessment:	end of semester exam (40%); presentations (20%); assignments (40%).
Special Assessment Requirements:	Nil

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.