MG2702 - Marketing Management
| Credit points: | 03 |
| Year: | 2007 |
| Student Contribution Band: | Band 2 |
| Administered by: | Discipline of Management |
Available for students enrolled in joint Business degrees.
The subject focuses on the role of marketing within the overall business framework. The basic tools of marketing are introduced: identify the needs of the target markets, understanding the buying behaviour of the target markets, product positioning, targeting product, price, distribution and promotion to satisfy the needs and wants of the target market.
Learning Outcomes
- how to evaluate opportunities in changing environments;
- how to find target market opportunities with segmenting markets;
- to explain consumer buying behaviour and processes;
- how to obtain information for developing effective marketing strategies; to understand the marketing planning process and its fit with the overall strategic plan of the organisation;
- to understand marketings role in society; to identify the elements of the marketing mix (4Ps) and discuss key decision areas for each element.
Graduate Qualities
- The ability to define and to solve problems in at least one discipline area;
- The ability to think critically, to analyse and evaluate claims, evidence and arguments, and to reason and deploy evidence clearly and logically;
- The ability to find and access information using appropriate media and technologies;
- The ability to read complex and demanding texts accurately, critically and insightfully;
- The ability to generate, calculate, interpret and communicate numerical information in ways appropriate to a given discipline or discourse.
| Inadmissible Subject Combinations: | MG1702 |
Availabilities | |
| Townsville, Internal, Study Period 2 | |
| Census Date 31-Aug-2007 | |
| Coordinator: | Mrs Kylie Hoffensetz |
| Contact hours: |
|
| Assessment: | end of semester exam (40%); mid-session exam to test concept knowledge (20%); assignments (40%). |
| Cairns, Internal, Study Period 2 | |
| Census Date 31-Aug-2007 | |
| Coordinator: | Dr Janelle Rose |
| Contact hours: |
|
| Assessment: | end of semester exam (40%); mid-session exam to test conceptual knowledge (20%); assignments (40%). |
| JCU Brisbane, Internal, Study Period 22 | |
| Census Date 31-Aug-2007 | |
| Coordinator: | Dr Janelle Rose |
| Contact hours: |
|
| Assessment: | end of semester exam (40%); mid-session exam to test conceptual knowledge (20%); assignments (40%). |
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.