LB5202 - Marketing and Innovation
| Credit points: | 03 |
| Year: | 2007 |
| Student Contribution Band: | Band 2 |
| Administered by: | School of Business |
This subject problematises the use and development of technology. Topics include: technology as a socio-technical system; new technologies - upsides/downsides; innovation and technological change; creativity, commercialisation and innovation; protection of intellectual knowledge; technological/innovation strategies and business models; sustaining and disruptive work technologies - the innovators dilemma; cross cultural construction of technology and innovation.
Learning Outcomes
- understand competition and government regulations of technology and innovation;
- understand contemporary theories relating to technology and innovation in business enterprises;
- recognise and understand the linkages between technology, innovation and business strategies and models;
- understand the problems and possibilites of technology and innovation in the contemporary world.
Graduate Qualities
- The ability to think critically, to analyse and evaluate claims, evidence and arguments;
- The ability to adapt knowledge to new situations;
- The ability to define and to solve problems in at least one discipline area;
- The ability to communicate effectively with a range of audiences;
- The ability to lead, manage and contribute effectively to teams;
- The ability to speak and write logically, clearly and creatively;
- The ability to calculate, produce, interpret and communicate numerical information;
- The ability to access and employ online technologies effectively;
- The ability to use and interpret different media;
- A coherent and disciplined body of skills, knowledge, values and professional ethics in at least one discipline area;
- The ability to reflect on and evaluate learning processes and products;
- The ability to learn independently and in a self-directed manner;
- A commitment to lifelong learning and intellectual development.
| Inadmissible Subject Combinations: | BU5103 |
Availabilities | |
| Townsville, Block, Study Period 8 | |
| Census Date 31-Aug-2007 | |
| Face to face teaching 10-Aug-2007 to 26-Aug-2007 | |
| Coordinator: | Mr Noel Richards |
| Contact hours: |
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| Assessment: | other exams (45%); presentations (15%); assignments (35%); as per the subject study guide (5%). |
| Cairns, Block, Study Period 4 | |
| Census Date 30-Mar-2007 | |
| Face to face teaching 23-Mar-2007 to 15-Apr-2007 | |
| Coordinator: | Mr Noel Richards |
| Lecturer: | Mr Ken Miller. |
| Contact hours: |
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| Assessment: | other exams (45%); presentations (15%); assignments (35%); as per the subject study guide (5%). |
| HolmesSydney, Internal, Study Period 1 | |
| Census Date 30-Mar-2007 | |
| Coordinator: | Mr Noel Richards |
| Contact hours: |
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| Assessment: | end of semester exam (50%); other (50%). |
| JCU Singapore, Internal, Study Period 51 | |
| Census Date 30-Mar-2007 | |
| Coordinator: | Mr Noel Richards |
| Lecturer: | jc153003. |
| Contact hours: |
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| Assessment: | other exams (45%); presentations (15%); assignments (35%); marketing plan proposals (5%). |
| JCU Singapore, Internal, Study Period 52 | |
| Census Date 31-Aug-2007 | |
| Coordinator: | Mr Noel Richards |
| Lecturer: | jc153003. |
| Contact hours: |
|
| Assessment: | other exams (45%); presentations (15%); assignments (35%); marketing plan proposals (5%). |
| JCU Singapore, Internal, Study Period 53 | |
| Census Date 14-Dec-2007 | |
| Coordinator: | Mr Noel Richards |
| Lecturer: | jc153003. |
| Contact hours: |
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| Assessment: | other exams (45%); presentations (15%); assignments (35%); marketing plan proposals (5%). |
| SEGi KL, Internal, Study Period 23 | |
| Census Date 14-Dec-2007 | |
| Coordinator: | Mr Noel Richards |
| Contact hours: |
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| Assessment: | other exams (45%); presentations (15%); assignments (35%); marketing plan proposals (5%). |
| SIMA S'pore, Block, Study Period 25 | |
| Census Date 29-Jun-2007 | |
| Face to face teaching 28-May-2007 to 06-Jul-2007 (Taught in Mandarin by SEGI in SG. Exam date 16 July 2007) | |
| Coordinator: | Mr Noel Richards |
| Contact hours: |
|
| Assessment: | other exams (45%); presentations (15%); assignments (35%); marketing plan proposals (5%). |
| SIMA S'pore, Block, Study Period 22 | |
| Census Date 31-Aug-2007 | |
| Face to face teaching 31-Aug-2007 to 29-Sep-2007 (Taught in Mandarin by SEGI in SG. Exam date 16 July 2007) | |
| Coordinator: | Mr Noel Richards |
| Contact hours: |
|
| Assessment: | other exams (45%); presentations (15%); assignments (35%); marketing plan proposals (5%). |
| JCU Brisbane, Internal, Study Period 21 | |
| Census Date 11-May-2007 | |
| Coordinator: | Mr Noel Richards |
| Contact hours: |
|
| Assessment: | other exams (45%); presentations (15%); assignments (35%); marketing plan proposals (5%). |
| JCU Brisbane, Internal, Study Period 22 | |
| Census Date 31-Aug-2007 | |
| Coordinator: | Mr Noel Richards |
| Contact hours: |
|
| Assessment: | other exams (45%); presentations (15%); assignments (35%); marketing plan proposals (5%). |
| JCU Brisbane, Internal, Study Period 23 | |
| Census Date 14-Dec-2007 | |
| Coordinator: | Mr Noel Richards |
| Contact hours: |
|
| Assessment: | other exams (45%); presentations (15%); assignments (35%); marketing plan proposals (5%). |
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.