JN5200 - Public Relations

Credit points:	03
Year:	2007
Student Contribution Band:	Band 1
Administered by:	Discipline of Journalism

This subject introduces students to the principles, practices and theories of public relations, and locates the profession in its societal and media contexts. Students become familiar with public relations writing and develop skills in seeking, organising and presenting PR information in a professional way. The subject's combined emphases on practical matters and the underpinning theory and ethics help students develop an appreciation of how public relations practitioners interact with the media and the wider community, and how PR has become a significant factor in shaping world events.

Learning Outcomes

• a sophisticated understanding of the role of public relations in the media and society;
• the ability to prepare and write substantial public relations documents, including media alerts and detailed media releases;
• an understanding of the techniques, ethics and issues of public relations campaigns;
• the capacity to write English for maximum impact.

Graduate Qualities

• The ability to think critically, to analyse and evaluate claims, evidence and arguments;
• The ability to adapt knowledge to new situations;
• The ability to communicate effectively with a range of audiences;
• The ability to lead, manage and contribute effectively to teams;
• The ability to speak and write logically, clearly and creatively;
• The ability to use and interpret different media;
• A coherent and disciplined body of skills, knowledge, values and professional ethics in at least one discipline area;
• The ability to use a variety of media and methods to retrieve, analyse, evaluate, organise and present information;
• The ability to reflect on and evaluate learning processes and products;
• The ability to learn independently and in a self-directed manner.

Prerequisites:	Admission to graduate or postgraduate program
Inadmissible Subject Combinations:	JN2016 and IA2200 and JN2200 and JN3200

Availabilities
Townsville, Internal, Study Period 1
Census Date 30-Mar-2007
Coord/Lect:	Ms Liz Tynan.
Contact hours:	13 hours lectures 20 hours tutorials
Assessment:	end of semester exam (40%); tutorial attendance and participation (10%); assignments (50%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.