GA3121 - Corporate Website Design

Credit points:	03
Year:	2007
Student Contribution Band:	Band 1
Administered by:	Communication Design

Available to students enrolled in the BCommunication Design degree.

This is the fourth of six units in the Bachelor of Communication Designs multimedia stream. Through a series of lectures, tutorials and practical sessions, this subject examines the role of the internet and world wide web in todays communications industry. Emphasis within this subject will be on the development of design and production skills to enable the design of functional and effective websites. This subject examines a number of web design and production issues including: interface design and human responses to visual messages; website layout and navigation; impact versus functionality in web design; image preparation and optimisation; basic web database structure; technological changes and evolving bandwidth issues; and website security. This subject will use extensively a range of industry standard software to produce a number of practical assignments.

Learning Outcomes

• apply appropriate and creative design solutions to given problems and follow these solutions through several production phases in a manner suited to the selected production process;
• appreciate a range of factors which influence website performance;
• develop appropriate designs for the web in response to specific briefs;
• understand the correct preparation of images (both still and movie files) for use on the web;
• understand the role and limitations of animation within multimedia production for web and other screen based applications.

Graduate Qualities

• The ability to think critically, to analyse and evaluate claims, evidence and arguments;
• The ability to adapt knowledge to new situations;
• The ability to define and to solve problems in at least one discipline area;
• The ability to communicate effectively with a range of audiences;
• The ability to lead, manage and contribute effectively to teams;
• The ability to speak and write logically, clearly and creatively;
• The ability to select and use appropriate IT tools;
• The ability to access and employ online technologies effectively;
• The ability to use and interpret different media;
• The ability to use a variety of media and methods to retrieve, analyse, evaluate, organise and present information;
• The ability to learn independently and in a self-directed manner.

Prerequisites:	GA2211 and GA2221
Inadmissible Subject Combinations:	GA3112 and GA3122

Availabilities
Townsville, Internal, Study Period 1
Census Date 30-Mar-2007
Coord/Lect:	Mr Russ Rankin.
Contact hours:	13 hours lectures 13 hours tutorials 13 hours practicals
Assessment:	presentations (10%); tutorial attendance and participation (10%); four practical assignments (80%) (80%).
Special Assessment Requirements:	In order to establish the authenticity of work submitted for assessment, attendance at practical classes is compulsory. Rolls are kept and work submitted by students with an attendance of less than 80% will not be eligible for assessment unless prior approval has been obtained in writing from the lecturer.

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.