BU5004 - Marketing Management
| Credit points: | 03 |
| Year: | 2007 |
| Student Contribution Band: | Band 2 |
| Administered by: | Discipline of Tourism |
An understanding of markets and marketing skills is an essential requirement for almost any management position. This subject covers market analysis, the skills and techniques of marketing and the process of marketing management.
Learning Outcomes
- understand how to make marketing decisions in the context of general management;
- understand the function and relationship between the elements within the marketing mix: buying behaviour, product positioning, marketing research, distribution and pricing;
- understand the relationship of marketing to other functions;
- understand the role of marketing in the organisation.
| Inadmissible Subject Combinations: | MG1702 and MG2702 |
Availabilities | |
| HolmesMelb, Internal, Study Period 1 | |
| Census Date 30-Mar-2007 | |
| Contact hours: |
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| Assessment: | (50%); (50%). |
| HolmesSydney, Internal, Study Period 1 | |
| Census Date 30-Mar-2007 | |
| Contact hours: |
|
| Assessment: | (50%); (50%). |
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.